Jon Baer of Threshold Ventures is a senior executive who brings a unique perspective to the world of startups. He has been both a venture capitalist as well as the founder and CEO of two venture backed companies, eBoomerang, an enterprise software company which was sold in 2006 and Artificial Muscle, Inc., a spinout from Stanford Research Institute (SRI). As a principal and founder of Threshold Ventures, Jon works with companies around the world, serving as an advisor/mentor, working on specific projects and when appropriate, taking on interim operating roles. He has worked with a wide range of software, telephony, hardware and services businesses. Earlier in his career Jon was a General Partner at Oscco Ventures, a Sand Hill Road early-stage venture capital firm which was one of the pioneering firms in Silicon Valley. He has invested in a range of companies including Landec, Peerless Systems, and Coinstar.