Geek Gear: ScreenFlow is a Powerful Tool for Startups

Okay, so you’re a startup and you’re launching a new website or app. How do you communicate this to users, journalists and investors? ScreenFlow makes it easy by allowing you to create screencasts, including tutorial videos, training videos, how-to lessons, marketing videos, and product demos.

With ScreenFlow you can record the contents of your entire monitor while also capturing your video camera, microphone and your computer audio. The easy-to-use editing interface lets you creatively edit your video, and add additional images, text, music and transitions for a truly professional-looking video. The finished result is a QuickTime or Windows Media movie, ready for publishing to your Web site or blog or directly to YouTube or Vimeo.

The one thing that really sets ScreenFlow apart from the competition is its editor, which is similar to iMovie, only easier to use. The editor supports multiple audio and video tracks; clips can be split, trimmed and repositioned; and transitions can be added between clips. This allows you to perfect your screencast without ever leaving ScreenFlow.

The list of features ScreenFlow has to offer is enormous. Below are some of the highlights:

Record from your monitor, a video camera, microphone and computer’s audio all at the same time
Full screen HD capture, optimized for the best, most efficient screen capture
Keynote and PowerPoint support
Intuitive editing interface allows you to add professional touches:
◊ Full range of elegant 2D & 3D transitions
◊ ‘Callouts’ to blur and highlight areas on screen
◊ ‘Video Annotations’ to draw circles, squares, lines    and arrows
◊ Elegant text and titles
◊ Video actions to zoom, pan and add motion
◊ Customizable cursors
◊ Advanced audio controls
◊ Clip speed changes, freeze frames
◊ Use cursor keys to move video clips around the    canvas
◊ Set exact position for an object by entering the    coordinates in the inspector
◊ Full screen preview
Export using multiple preset settings
Customize and save your own export settings
Publish directly to YouTube or Vimeo, or export to an all-in-one Flash video presentation
Full integration with Elgato Turbo H.264 for speedier exports of your H.264 movies
Optimized to take advantage of productivity enhancements in Mac OS X Lion.