I’m wondering if niche positioning is considered a sustainable competitive advantage by the investment community?
by Larry Chaityn, President, Keiretsu Forum NY
Great question and way to be thinking! The short answer is yes.
When determining the type of product/service there are 4 basic strategic options to consider:
1. Enter an existing market
2. Create a totally new market
3. Resegment an existing market as a low cost entrant
4. Resegment an existing market as a niche player
There are specific strategies with each.
Tell me a bit more about your product category, and I’ll try and give specific examples.