I run a local business directory in The South Jersey area, started in 2005. We’re profitable, and now we’d like to expand by offering a franchise to entrepreneurs across the country. We envision offering the local rights county by county, so each franchise would encompass one county. Each franchise would be a one person or family operation. The only problem is that if you hire salespeople, they want benefits and a salary, so it’s been slow recruiting. The business can be very profitable if someone wants to work at it. What’s the best way to reach entrepreneurs around the country without a sales force? – Bob
1) Use the word “license” — not franchise. Franchising is a legal nightmare that is unnecessary in the type of business idea you are proposing.
2) Have the entrepreneurs come to you via attraction marketing. This could be on LinkedIn, CraigsList, or via small newspaper ads. Let the interested people raise their hands and tell you “I’m here and I’m interested!” This will make it much easier for you to do.
Also see the comments below for other good ideas…