Articles & Advice

How Can You Create a Viral App or Site?

Steve Hoffman

Steve Hoffman

I’ve been doing a lot of research on virality, and I thought I’d share some of what I learned.

First off, what makes an app or site viral?

Extreme Startups – the Incubator Up North

Do you want to take your company to an extreme? Well, we’ve found the incubator for you.  Extreme Startups is extremely cold.  At least for those of us living in sunny California.  It’s way up in Ontario, Canada.  But that shouldn’t stop you.  First of all, they’re offering $200,000 in funding to each startup that enters their program.  Nice!   That can buy you plenty of long underwear.

They also have a nice roster of mentors and solid industry connections. Most importantly, they have a program that they put you through to make sure you’re prepared to spend their money wisely.  Are you up for a trip to the great white north?   If so, Extreme Startups is worth considering.  And they have a sense of humor…

Need Help Creating Great-Looking Apps? Tapptics to the Rescue

For any of you who attended our session on “How to Create & Market Award-Winning Apps,” you’re already aware that having a great-looking app is not a luxury any more.  It’s a necessity.  And if you ever hope to get featured by Apple, it’s a must have.  A poor looking UI or not-so-great icon can kill your chances of ever getting to the top of the App Store.

HTML 5 vs. Adobe Flash — Which Should you Choose?

According to Wikipedia, Flash has been in existence since 1996 and, because of this, has a strong base of developers and users. According to Adobe statistics, Flash has reached 99% penetration on Web browsers, while HTML 5 has a 40% penetration.

The latest version of the Adobe Flash Player runs on Microsoft Windows, Mac OS X, Linux, Android 2.2+, RIM QNX and Google TV. Earlier versions run on PlayStation 3 (Flash 9), and PSP (Flash 6). Adobe Flash Lite runs on Wii, Symbian, Maemo Linux, Windows Mobile, and Chumby.  In contrast, some video sites, including YouTube, Vimeo and blip.tv, have implemented a degree of experimental support for HTML5 video. Steve Jobs noted that Flash is not an open standard – it is controlled by Adobe Systems, whereas HTML5 is largely controlled by a committee (WHATWG) made up of three companies: Opera Software, the Mozilla Foundation, and Apple.

Do You Really Need a FoundersCard?

Founders Card

Founders Card

FoundersCard is now two years old and has over 5,000 members.  So what is it?

FoundersCard lets you receive discounts and deals from a whole bunch of businesses, like 10% off of everything at AT&T, 10% off Groundlink cabs, instant “Silver access” on Virgin Atlantic, 50% off domains at Hover, and a free account at Shoprunner — to name a few. In total, the startup has about 96 companies offering its members benefits, including 44 lifestyle companies, 16 travel companies, and 36 business companies.  In addition, members enjoy access to frequent networking events held throughout the year.

500 Startups: Blowing up Startups with Design, Data & Distribution

Today, as part of incubator roundup, we’re featuring Dave McClure’s 500 Startups.

If you haven’t heard of it already, 500 Startups provides early-stage companies with funding ranging from $10K to $250K via seed investments.  They offer a startup accelerator program and new micro-fund models, like the Twilio Fund. With over 160 experienced startup mentors around the world, a cool creative workspace in the heart of Silicon Valley, and a vibrant community of startup founders, we think 500 Startups is a winner!

Here’s a bit about their philosophy:

Here are 14 Steps to Winning the SEO Wars

Is SEO (Search Engine Optimization) a mystery to you? Well then, take a look at this presentation by Ryan Spoon of Polaris Ventures.

Need a loan for your startup? Try ZestBank

ZestCash

ZestCash

Okay, so angel investors are ignoring you, VCs won’t give you a second meeting, your credit card is maxed out, and you can’t get a loan from any bank. What do you do? First off, pay-off your credit card. The interest will kill you. Next, look for an alternative.

One option is ZestCash, a financial services technology startup that serves the needs of the underbanked. It has just secured $73 million in its second round of funding.  ZestCash doesn’t pull any information from credit burrows. Instead, it uses non obvious variables, like cell phone payment records and how much time applicants spend on our site, to offer loans to its customers.

Planning on Developing an App? Start with App Cooker

App Cooker

App Cooker

Just heard about App Cooker from a friend, and it’s a pretty nifty tool.  Whether you’re an indie developer, an established company or an amateur, App Cooker helps you shape your iOS application ideas.

It’s pretty easy to use.  Just start with an idea, a sketch or an icon, then utilize the App Board to organize and inspire your work as you go. It’s easy for anyone to use yet achieves professional standard results. App Cooker is a good solution for planning and perfecting your projects until they are ready for production.

Five Approaches to Acquire a Client

Raj Gavurla

Raj Gavurla

by Raj Gavurla of LiiiVEN, Inc.

Entrepreneurs have an idea they research and chisel into service and product.  To make a significant difference in the marketplace acquiring a client is needed.  Why a client?  To help them, gain revenue, and find new ways to apply service and product.

There are five approaches to acquire a client:

  1. You call on them, answer their questions, demonstrate the usefulness of your service and/or product, and give them the information needed for them to make a buying decision.

Making a Game out of Learning to Program!

That’s right.  Coding is no longer some boring, arduous task.  It’s now become a game thanks to Treehouse.   They’ve developed a Facebook app called Code Racer that let’s players compete at coding.

Code Racer is a multi-player live coding game that teaches newbies how to code a basic website using HTML and CSS, and tests intermediate and advanced users on their coding speed and agility. Players race against each other and the clock to complete coding challenges, unlocking weapons and rewards along the way.

Want to be a Reality TV Star while Founding a Startup?

Startup Engine

Startup Engine

Start Engine, the small L.A.-based accelerator, is now the focus of a new reality TV show.  That’s right, you’ll get all those horrifying startup moments memorialized on video for the world to watch.  If this sounds like a cheesy idea, welcome to reality TV. The show, which comes from Cameron Casey, producer of the TechStars reality program on Bloomberg TV, will capture entrepreneurs on video as they participate in the accelerator program.

Besides selling your soul to Hollywood, here’s what you get when you join Start Engine:

  • Up to $20K of seed funding.

Have you run out of money? Can’t afford to hire an engineer at Silicon Valley prices?

Codecademy

Codecademy

Well, I have the answer… learn to code yourself. That’s right. Codecademy is a hot new startup that teaches you how to code.  It’s an easy way to learn how to program javascript. It’s interactive, fun, and you can do it with your friends.  I recommend it to any frustrated founders who need to get something done but don’t have the cash or the patience to employee an engineer at Silicon Valley prices!

Does your App or Site need Beta Testers?

Beta Bait

I think every founder will want to try this one out.  BetaBait is a great idea.  It’s a way to get early adopters to beta test your web, mobile and social applications. The service is 100% free and only takes a few minutes to submit your beta bait.  I think I’ll try it out right now!

How it works:

Every day startups run into a major problem before they can publicly launch. They need beta users and testers. These people play an important role in helping the startup work out bugs, create new features and even turn into the first customers. However, in the past, founders and marketers have not had an organized and convenient way to find these testers without spamming email databases, social networks and personal contacts.

No Straight Lines: making sense of our non-linear world

Alan Moore

Alan Moore

by Alan Moore. Bloodstone 2011

Introduction

In No Straight Lines: making sense of our non-linear world author Alan Moore argues we have arrived at the edge of the adaptive range of our industrial world. At the edge because that world, our world is being overwhelmed by a trilemma of social, organizational and economic complexity. We are in transit from a linear world to a non-linear one. Non-linear because it is for all of us socially, organizationally and economically ambiguous, confusing and worrying. Consequently we are faced with an increasingly pressing and urgent problem, WHAT COMES NEXT? And also we are therefore presented with a design challenge: HOW do we create better societies, more able organizations and, more vibrant and equitable economies relevant to the world we live in today? No Straight Lines presents a new logic/literacy and inspiring plea for a more human centric world that describes an entirely new way for true social, economic and organizational innovation to happen.

iPhone vs. Android? Which should you get?

Let me start by saying Android has come a long way in the past year.  It has actually caught up to iOS.  So which one should you get if you’re looking for your next phone?

Android Pros:

* Great operating system

* More flexible than iOS

* More customizable than iOS

* Many more phone choices

* Phones support LTE, while iPhone is still stuck in 3G land

* No shortage of apps

* More carriers support Android

* Most Android phones have bigger screens

Why Pay More for Verizon? Save Your $$$ for Your Business!

Verizon

Verizon

Okay, so everyone says they love Verizon because they hate AT&T.  Well, if you’re a startup founder, you’re better off with a lower-priced carrier.

Here are my four pet peeves about Verizon:

1)  Verizon is the MOST expensive carrier.  T-mobile is a bargain compared to Verizon.  Just compare the prices.

2)  Verizon has more coverage, but does it really matter?   Most people use their phones primarily at work and home.  If another carrier has good coverage in your city, why should you pay more for Verizon?

Don’t Have an Idea for Your Startup? Try This…

Are you having trouble coming up with a great idea for your startup?   Well, try these four sites, and you’ll get a good laugh.  You may even recognize some of the ideas!

Now That’s What I Call Startups

Startup Idea Generator

It’s This For That

Best Business Simulation Games – Teaching Young Minds to Become Entrepreneurs

Naomi Kokubo

Naomi Kokubo

by Naomi Kokubo, Editor of Founders Space

If you’re thinking of getting a gift for your kids, nephews, nieces or friends, why not start them on the path to entrepreneurship.  There’s nothing like experience to get a young (or old) mind thinking of starting their own company someday.   Since most people aren’t about to found a real company, the next best thing is to start a virtual one in a simulated game world.

King & Spalding’s 4th Annual PharmaU

Richard Hsu

Richard Hsu

by Richard Hsu at One Page Blog

With contributions from some of my colleagues at Pharma VenturesAquilo Partners and Linda Pullan, Ph.D., here is a short presentation I recently delivered at King & Spalding’s PharmaU on life science and collaboration agreements.

Business Maturity

Raj Gavurla

Raj Gavurla

by Raj Gavurla of LiiiVEN, Inc.

Mature businesses show there maturity through consistency.  In other words they are reliable.   It’s odd to receive calls from suppliers on behalf of well known organizations that cannot keep an appointment.  What does this say about your company?  It’s not appealing.  People’s time is valuable.  You should keep the appointment although you may not be interested because it’s your word, you’ll learn more, and establish trust.

Deferred Compensation = Accelerated Dilution

Richard Komaiko

Richard Komaiko

by Richard Komaiko, Cofounder of AttorneyFee

A few weeks ago I met a really promising seed stage team at a Hackers and Founders event.  Out of sheer curiosity I asked them whether they had gone through all the legal formalities associated with starting a company.  They said that they had just met with an attorney, and were planning on hiring him the next day.  “How much did he quote you for the incorporation?” I asked.  “He said it would be $2,500.”

Consistently Play At The Top of Your Game

Raj Gavurla

Raj Gavurla

by Raj Gavurla of LiiiVEN, Inc.

It’s not rocket science.  Customers and buyers want to do business with your organization because they know what is agreed upon will be delivered on time.  Recently, I worked with a company and they had a hard time telling me a delivery date.  The reason was because they didn’t know when their supplier would complete their part.  They didn’t say they would check with the supplier and get back to me with a delivery date.  Obviously, they’re not motivated.

Entrepreneurs Need To Work On?

Raj Gavurla

Raj Gavurla

by Raj Gavurla of LiiiVEN, Inc.

When working with entrepreneurs and small business owners I see a drive and passion that is necessary for success.  There are eight areas where consistent actions are needed to produce consistent results.  As you develop and grow, the actions change because of your accomplishments and your business needs evolve.  The one action, for those in startup mode or are in steady mode, not growth mode most often overlooked is the action to celebrate.  Surprised?

Top Ten Lessons from Revenue Bootcamp

Bill Reichert

Bill Reichert

by Bill Reichert at Garage Technology Ventures

Tips and Techniques for Making Money in the New Economy

Nearly 300 entrepreneurs came together at the Microsoft Conference Center in Mountain View, CA, for a one-day workshop called “Revenue Bootcamp.” The event was billed as a way for entrepreneurs to energize their sales and marketing efforts by getting inside tips and techniques from the most successful practioners and experts, including speakers from Google, Glam Media, Photobucket, Federated Media, Facebook, Microsoft, Yahoo, and Google, as well as Chris Anderson from Wired Magazine, Mike Moritz from Sequoia Capital, Paul Graham from Y Combinator, and Guy Kawasaki from Garage Technology Ventures.

Crafting Your Wow! Statement

Bill Reichert

Bill Reichert

by Bill Reichert at Garage Technology Ventures

How to distill the essence of your value proposition into something short, meaningful, and effective?

If you have only a few seconds to communicate the essence of your company, what is the most important message to deliver?

When confronted with this question, most entrepreneurs think about their elevator pitch – sixty seconds of highly condensed hyperbole intended to entice an investor to ask for more. But all the workshops and how-to blogs offered on elevator pitches have probably done as much damage as good. Almost every guide to developing an elevator pitch suggests that you pack the six to eight key points of your 85 page business plan into 120 words. The result is usually an unintelligible gibberish of techspeak embedded in a cloud of superlative adjectives:

Geek Gear: Lucky Bums Music Strap

Lucky Bums Music Strap

Lucky Bums Music Strap

As part of our Geek Gear series, we’re shining the spotlight on new gadgets and accouterments that any geeky founder would die for!

This week, we want to tell you about the Music Strap from Lucky Bums.  It’s wonderful.  When riding your bike to work, you aren’t allowed to have headphones on.  It’s actually illegal.  But you can use these speakers on your backpack.  Just plug them into your iPhone or iPod and away you go.   You can hear everything from  your favorite bands to audio books (only true geeks bike to audio books).

The Inexorable Rise of Efficiency

Nicholas de Wolff

Nicholas de Wolff

by Nicholas de Wolff, founder of deW Process

Over the past 10 years or so, we have been subject to an escalating swath of socially suffocating technological wizardry. It seemed as if we had to “adopt” a new piece of hardware or software every day, and it has been boggling our minds on an ever-overwhelming basis. Many have opted to “opt-out”, and are happily ignorant of many or all the fantastic advances available to them: the mobile weather apps, Smartphones, advanced networks, streaming media, 3D TVs, ebooks, tablets, subcutaneous bar codes (ok, I made that last one up…maybe).

Productizing your Website

Igor Royzis

Igor Royzis

by Igor Royzis of PE-Nexus

So you’ve built your website, launched it and are now adding new features and slowly enhancing the site. Suddenly, you get contacted by one of your users. He says that he loves the site. He has a business idea for a different site in a different industry and he feels that your site has more than 80% of the functionality required by his “idea”. He wants you to customize your site for his needs for a nice chunk of change.

Sounds good, right?

Level-up! your business with Gamification

Mitch Posada

Mitch Posada

by Mitch Posada

Lured by the possibilities of a stickier site, soon you will you be asked what can Gamification do for your business?  But what does that mean and how should you think about it?  Here’s my first pass at answering this question.

ga∙mi∙fi∙ca∙tion [gay-muh-fi-kay-shuhn] — Integrating game dynamics into your site, service, community, content or campaign, in order to drive participation.   (source: Bunchball)

Think social media headlines not long ago and still today, just type into your search ‘is social media good for your business?”