By Martyn Crew
You have your branding. You have your messaging. You may even have your funding. But do you have a marketing calendar? Probably not.
In basic terms, a marketing calendar is an achievable timeline of planned marketing campaigns and activities. Below are a few key features that make a marketing calendar truly useful.
By Martyn Crew
We’re sorry to say that SEO isn’t something you can do once and forget about it. The good news is that good SEO doesn’t require high-level, technical work.
Want to have first-page Google search results? Take these simple (but not necessarily easy) steps:
1) Write Good Content, Regularly. Your blog is the SEO-driver over which you have total control. Write often (once a week is great), and write quality content that your customers need.
Social proof is one of the most important tools that a young and relatively unknown company can use to establish credibility. Since most startups aren’t founded by a former Google executive, or have the backing of a prestigious accelerator like Y Combinator, they must find other means of validating their services to the general public. Fortunately, more social proof indicators exist now than ever before, including content marketing opportunities, customer testimonials, and Twitter followers.
by Julie Ellis at PremierEssay.net
Deciding on a name for your new business should take at least as much time as some people take to name their first-born!
And we’re no longer in the age of letting our “fingers do the walking” through the Yellow Pages. In those days, businesses that could not afford a huge add in that yellow book all scrambled to put “AAA,” “AA” or “A” in front of their names, so they would be first on the page in their categories.
by David Hattenbach, CEO of Hugg Technology
Tell me if this sounds familiar. You came up with what you think is a really great idea. You spent countless hours developing your idea into a workable demo. Then you developed an elevator pitch that went something like this – we are the (blank) for (blank). You then networked your ass off, selling yourself, your team and your elevator pitch to prospective investors and partners until you were able to raise some capital. You did it by telling everyone how great you are… and it worked! Now you’re ready to ramp up the marketing machine and grow the business to enormous heights.
Backblaze blew through a million dollars failing their way into niche markets. Before they were acquired by LinkedIn, IndexTank spent $10,000 a month on PR that got them no press. When they first started, Lark invested $200,000 in “brand-building activities,” but couldn’t measure its ROI. These startups succeeded despite their expensive marketing mistakes but most don’t.
How can so many tech startups spend a ton on marketing and get so little for it?
A great landing page is important to any online business, but when it comes to startups, an outstanding landing page is an especially vital aspect to your budding success. As a fledgling new business in the cutthroat startup industry, it has become increasingly difficult to make a name for your business and to set yourself apart from the competition.
Dave Knox, CMO of Rockfish & co-founder of nationally recognized startup accelerator The Brandery, distills lessons from his seven years as a brand marketer at P&G and his work for some of the world’s largest brands, to show you how to look beyond the first fix years to build a foundation for the next sixty.
Google Ventures Startup Lab shows you how to create innovative product marketing for your startup. This includes positioning, PR and pricing. Adam Gross (Salesforce.com and Dropbox) shares his magic formula for product marketing.
Marketing Hacks: Hurricane Ana, Amanda Day & Cool Raul Give the Inside Scoop on SEO/SEM, Email Marketing & Social
1. Search Engine Optimization & Search Engine Marketing
• Raul Pellerano is the Founder and Chief Consultant, ClickCatalyst
2. Email Marketing
• Amanda Day is a Marketing Coach for VerticalResponse
3. Social Media & Content Creation
• Ana Lucia Novak is the Founder of Novak Media Group and SocialAna
Is SEO (Search Engine Optimization) a mystery to you? Well then, take a look at this presentation by Ryan Spoon of Polaris Ventures.
by Steve Hans
If you think that building a brand today is any less important than it was prior to social media, SEO, or word of mouth marketing, you might be mistaken. The game has changed, and the tools are different, but the need to create a unique, powerful brand has never been more important. Good branding is about breaking through and getting on people’s radar. And, let’s face it, it has never been more difficult to make that happen as people are inundated with virtually unlimited product choice and marketing noise.
by Steve Hans
I think its interesting that a lot of startup CEO’s think they need a tagline. I guess having a tagline makes startups feel like they have something “official” that defines their brand. In my experience, the time spent creating a tagline could be spent much more effectively developing more important pieces of the branding and marketing plan.
My goal over the next 3 months is to quadruple the traffic to my website and blog to and to grow my list to at least 8,000 strong subscribers.
Hey ho Suzen!
Why, you might ask, am I focusing on growing my traffic to that extent? And is that even possible?
An old wise man once said:
‘To love is to suffer.
To avoid suffering one must not love.
But then one suffers from not loving.
Therefore to love is to suffer, not to love is to suffer.
To suffer is to suffer.
To be happy is to love.
To be happy then is to suffer.
But suffering makes one unhappy.
This is an excellent video on optimizing Adwords using Google Analytics. Anyone with a website business should know this!
In this tough economy when many advertisers are cutting their online ad budgets, it’s important for all of us to review optimization tactics. What do you do when you start or are handed an AdWords account? Here’s an optimization “how-to” primer for you all.