You say, “Brilliant new companies create big markets, not the other way around.” Clearly the case with many iconic startups including Nvidia. Jen-Hsun Huang says that at the start all the market research reports put the market size at “approximately zero, a non-market.”

At the same time you say, “If the idea of developing credible financial projections makes you wince or wail, or if you think it’s a meaningless exercise, you are not an entrepreneur and you shouldn’t ask investors for money.” How can you come up with credible predictions when the market does not exist yet? How people adopt your technology is clearly much based on psychology. How do you put a to-be-converted customer’s psychology into a quantitative formula?

Thanks in advance.