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Best,
Geoff

I appreciate your question about where do you begin. I agree with Naomi and others about infomercials in the US are a “red flag” to many investors and may not be your best approach. This strategy “might” work but not the best use of your time, efforts and money at this stage of your company’s growth in my opinion. In general , venture capital firms tend to invest in companies within 300 miles of where they are located (we did have a San Francisco VC invest in a biotech client in New Zealand but that tends to be an exception).

The others people provide some very useful resources which you should pursue. I am not sure what your product is, but it sounds like a “consumer” product given your interest in infomercial and using a mass media to sell your product. I serve on the board of directors an Australia Saas startup in corporate health & wellness space which has been successful in the US marketplace in obtaining clients & capital as a point of reference. They were successful in gaining “technical grants” (six figures) in total over a few years. You may want to research your local government grants that assist companies in expanding especially in other countries in the generating sales which helps grow the company back home.

Also, like the CEO of the Saas company previously mentioned he researched experts in healthcare/technology market as a strategy to enter the US. Depending on your product/service/solutions do your homework and contact experts here on Founder Space and/or other resources sites. Ask those experts to serve on your board or advisory board as a way to leverage their experience, expertise and networks to assist your company in gaining clients, capital and connections as you grow.

Good luck!

Mike

1. Have you validated the potential of the US market for your product or service adequately? Is there a real market opportunity?
2. Are you ready to jump into the US? As the others have stressed, VC will want to invest directly into a US entity and will expect the key executives to be located close by (so they can cruise past on Friday night and check that the lights are on in the office).
3. Is the opportunity big enough to get the attention of VC investors? If the company doesn’t have the potential to be a “home run” then you may struggle to get their interest.

The good news is that there are plenty of people who can help you answer these questions – give Alfredo a call at the US Market Access Centre and I’d be happy to help out as well (h.hawthorn [at] atp-innovations [dot] com.au). Good luck!

Hamish

Hoff