How to Raise $10 million on Kickstarter

Here’s the next installment in WavePlay’s new Secret Sauce Series. The video features Eric Migicovsky and his team at Pebble Technology, producers of the Pebble e-paper smartwatch for iPhone and Android. After trying for traditional VC funding, Eric decided to attract backers on Kickstarter, the world’s largest funding platform for creative projects. Pebble attracted $1 million in backing within 28 hours and surpassed $10 million not long afterward.

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