What’s the best time to contact a potential funder?

QUESTION:

Is it better to contact a potential (a former boss of mine who is an investor) next week in the semi-holiday zone when fewer people may be approaching him – or the the first week in January which is psychology a new year, a better year?

ANSWER:

Naomi Kokubo

Naomi Kokubo

by Naomi Kokubo, Cofounder of Founders Space

It depends what your former boss is doing over the holidays. If he’s at home not doing much, it can work to your advantage — especially if you can arrange a face-to-face meeting. However, if he’s skiing the Alps, you may have a hard time getting his attention.

When people return to work in January, they’re going to be flooded with email, so even if you get your former boss interested, he may get bogged down at the beginning of the year with other things. What I’d recommend is waiting until January 15th or so before reaching out to any potential invetors. Unless, of course, you know they’re just sitting at home relaxing.

The bottom line is that you don’t want to lose momentum with investors. You need to approach them when they can focus on you and reach a decision. If they’re busy or distracted, you’ll be wasting your time and possibly the opportunity.

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