We’ve been exploring all sorts of ways to get our apps on as many iPhones and iPads as possible.
One good platform we found is App-o-Day. Their model is to offer their users a free app every day. They do this through their own app, which features a single free app each day.
This will only work if you can make your app free for a few days and then turn it back to paid. The result is a huge number of downloads in a single day.
We tried this out on our game Beetle Bounce, and it worked like a charm.
App-o-Day only chooses very high quality apps, so you need to get your app approved by the folks at App-o-Day. You also have to pay a fee, but the rates they offer are very attractive.