QUESTION: I am based in Australia & have a business that I am passionate about. I want to find a VC that has experience in taking a product & selling it succesfully via infomercials throughout the U.S. It is difficult to find anyone in Australia that has this experience & not sure as to where to start looking in the U.S.? Your help is greatly appreciated! Glen Pattison
ANSWER: Ahh … Given that mentioned Australia … Have you checked the The Department of Innovation, Industry and Regional Development? They have a local office in San Francisco. The DIIRD is the Victorian Government’s lead agency for economic and regional development. Government’s goals for more quality jobs and thriving, innovative industries across Victoria will be fostered through DIIRD’s five priority objectives: Investment Attraction, Trade Development, Developing Innovative Industries, Regional Development and Marketing Victoria.
Victor Perton, a very knowledgable and nice gentleman, is the Commissioner for Victoria in SF (but hard to reach sometimes as he travels a lot).
I have international clients (e.g., from Germany) who, as Naomi, mentioned, have established a US presence to draw investors, among other reasons.
by Naomi Kokubo, editor of Founders Space
Let me start by saying it’s unlikely a VC will invest in a company that launches a product through infomercials. That’s not to say it’s impossible, just a long shot.
Instead of pursuing VCs for this venture, which I feel would be a waste of time and money, I would look for partners. I have a couple ideas for you, and perhaps, our members will have more.
First, you should contact US Market Access. They are fantastic at helping foreign companies launch in the United States.
The person to contact is Alfredo Coppola, Director, Business Development at US Market Access, phone 408-351-3309.
The other person I would contact in Australia is Hamish Hawthorn. He runs ATP Innovations, an Australian incubator, and he is actively helping Australian companies like yours launch their products in the United States.
Hamish Hawthorn h.hawthorn [at] atp-innovations [dot] com.au
When you contact Hamish and Alfredo, just mention that Founders Space recommended you, and they will be happy to help.