Laura Carabello, Founder & Principal at CPR Strategic Marketing & Communications

Laura Carabello

Laura Carabello

Entrepreneur

Laura Carabello has been an entrepreneur and a strategy consultant in both domestic and international businesses related to healthcare and technology since 1985. Her fields of experience span from healthcare and healthcare information technology to hard core technology disciplines and related infrastructure. She has a particular interest in medical travel, healthcare/healthcare information technology, managed care and employee benefits, pharmaceuticals and other business-to-business and direct-to-consumer healthcare and technology companies.  She has been instrumental in the growth and development of companies worldwide and has orchestrated their transition to a Web-centric world.

She serves as a member of the advisory board of the International Medical Tourism Association and is the publisher/managing editor of Medical Travel Today, the authoritative, online business-to-business international newsletter of the medical tourism industry (www.medicaltraveltoday.com) as well as Your Medical Travel, the consumer newsletter (www.yourmedicaltravel).

Carabello has conducted marketing presentations at high profile meetings and conferences, and chaired the first collaborative meeting for the Drug Information Association (DIA) and Health Information Management Systems Society (HIMSS).  She has presented to the American Association of Preferred Provider Organizations (www.aappo.org); Health Care Administrators Association (www.HCAA.org); and a targeted presentation on medical tourism for the Self Insurance Institute of America (www.SIIA.org). She has been invited by multi-national governments and private sector companies to present at international meetings on medical travel and healthcare issues.

Founder and principal owner of CPR Strategic Marketing and Communications, (www.cpronline.com),  Carabello has more than 25 years’ experience in business development, marketing, and corporate positioning.  As strategy consultant, she has worked with over 1,000 companies, including public and private organizations. She also serves as a strategic advisor to public, private and not-for-profit entities, and has been invited by the US Federal Trade Commission to testify on healthcare advertising and marketing ethics.

Ms. Carabello holds a Bachelor of Science degree in Journalism from the Newhouse School of Communications at Syracuse University, and she is a candidate for a Master’s Degree. In 2009, she was honored by the American Chiropractic Association as “Humanitarian of the Year.” Carabello was invited for membership status in the Healthcare Women’s Leadership Trust, was awarded the annual citation from the NJ Association of Women Business Owners and was elected as a “Pioneer Woman of the 90s.” In 2007, she was named as a “Woman of Influence” by the YWCA.

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