Naomi Kokubo

Naomi Kokubo

Question: I’m running a startup and I haven’t had much luck with press releases.  What do I need to know before I do my next press release?  I need this one to be a success.

Answer by Naomi Kokubo, Editor of Founders Space

The first thing to know is that most press releases get ignored or lost in the noise.   There are so many startups competing for the attention of top bloggers and journalists that they simply ignore the majority of press releases and inquiries.