In a start up company, how do you incentivize/compensate the sales force (e.g. inside sales)? What are some of the ranges for equity, deferred compensation, and present compensation? What are the norms in this type of industry? The company is only a few months old but is already selling nationwide.
This is a great question but difficult to answer with any level of accuracy given the information provided.
I would like to refer you to a great blog article on the topic of industry and compensation. Turns out this is more complex than it looks at firs glance: http://www.compensationcafe.com/2010/11/what-is-your-industry.html
2010 Inside Sales Compensation Study:
Inside Sales 2010: Metrics & Compensation: