Making Elephants Fly: The Process of Radical Innovation

 
Making Elephants Fly is being published this Fall in the US by Hachette, a top 5 global publisher, and in China right now by Zhongxin CITIC, the #1 business book publisher. If you want to request the book or collaborate on events, just contact us below.

Making Elephants Fly (Book Cover) Hachette 3

Concept

Making Elephants Fly picks up where Zero to One leaves off. While Zero to One is about the big ideas on what makes a startup successful, Making Elephants Fly is goes in-depth on how entrepreneurs actually solve hard problems, innovate and create breakthrough products. It’s filled with case studies of startups, showing exactly why some succeed while others fail.

Overview

Almost every major company today has made innovation its number one priority. Yet fewer than one in four executives believe their organizations are effective innovators. The pressure to innovate and the price paid for failure keeps rising, while most companies haven’t progressed at all. They are still using the same antiquated techniques pioneered decades ago. This is why some of the biggest corporations in the world manage to lose entire markets to startups they’ve never heard of.

I’ve spent the past decade in San Francisco working with hundreds of startup founders, helping them understand the underlying methods, models and mindset of Silicon Valley and put those to use in coming up with breakthrough products and services. I’ve learned that innovation isn’t straightforward. It’s not linear. It’s an unpredictable, impractical and incredibly difficult process, which is why so many people and companies fail at it. It’s like trying to make an elephant fly. But it’s also responsible for most of the wealth creation today, and if a business isn’t innovating, it’s going to miss out.

In today’s world, everyone will need to innovate to stay competitive. It doesn’t matter if you’re a startup founder, corporate executive, small business owner, freelancer or professional, there’s a technology out there that’s going to upend your industry. And if you aren’t able to harness it to your advantage, someone else will. Innovation is no longer an option–-it’s the price of admission into the business world.

Making Elephants Fly is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups. It will teach you exactly how startups come up with breakthrough products and services. What are the methods entrepreneurs use to innovate? How do you structure innovation teams? What are the best ways to identify and vet new ideas? What does it take to foster a culture of innovation? And how can you put in place a process of innovation throughout your organization?

By the time you’ve digested this book, I sincerely hope you can take your impossibly big idea and make it fly! – Steven Hoffman

Chinese Edition

In China, it’s already a bestseller. You can buy the book in all major bookstores, as well as online at 京东 JINGDONG and 当当 DANGDANG.

Making Elephants Fly (Book Cover) China

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Testimonials

“This is a must read for anyone who wants to imagine what it is like to have all the brains in Hoffman’s enterprise innovating while they work.” – Tim Draper, Founder of DFJ, Forbes Midas List of Top Venture Capitalists, AlwaysOn #1 Most Networked Venture Capitalist, Worth Magazine 100 Most Powerful People in Finance

“As an experienced entrepreneur and coach of many startups, Hoffman provides a roadmap and set of tools that can help both entrepreneurs and executives master the art of innovation.” – Gil Penchina, Partner at IDG Ventures, Most Influential Investor on AngelList, Investor in Linkedin, Paypal, Dollar Shave Club, Wealthfront & Indiegogo, former CEO of Wikia Inc. and VP at eBay

“With so much going against you as an entrepreneur, prep for the adventure by first reading Hoffman’s Making Elephants Fly to gain key insights and increase your chances of success.” – Howard Hartenbaum, General Partner at August Capital, Forbes Midas List of Top Venture Capitalists, founding investor in Skype

“Hoffman’s Making Elephants Fly takes complicated concepts and makes them easy to use. Join the global entrepreneurial community that is changing the world using these processes and methodologies. It’s like having Hoffman whispering in your ear at critical decision moments.” – Carol Sands, Founder of The Angels’ Forum and The Halo Fund

“Hoffman’s insights come from many years working with startups in Silicon Valley and around the world. It’s essential reading for business leaders and aspiring entrepreneurs.” – Matthew Stepka, Angel Investor & former VP of Business Ops & Special Projects at Google

“Hoffman’s book breaks new ground, teaching entrepreneurs, corporate executives, and anyone with a business how to innovate like successful startups in Silicon Valley.” – Jerry Kaplan, author of Artificial intelligence: What Everyone Needs To Know, Startup: A Silicon Valley Adventure, and Humans Need Not Apply, Founder of GO Corporation

“Hoffman reveals the black arts of how Silicon Valley startups innovate. An investment in this book will pay a thousand returns!” – Andrew Romans, author of Masters of Corporate Venture Capital and The Entrepreneurial Bible to Venture Capital, Founder of Rubicon Venture Capital

“We all know that a successful startup never comes easily. However, you can easily pick up this book, learn from it, and reduce the odds of failure. Hoffman is one of the few real deals out there, who is surprisingly generous enough to share his wealth of wisdom. ” – Rocky Chan, Partner at Mind Fund

“In an age when it’s a given that business is being disrupted by the second, Making Elephants Fly offers rare insights from a man busy launching incubators in San Francisco and China who knows the nuts of bolts of startups and entrepreneurship. Hoffman is equal parts enthusiast, realist, and visionary. Anyone who wants to look around the bend should grab his book to avoid the failures of the past and best plan how to lift-off.” – Jon Littman, co-author of The Art of Innovation and Ten Faces of Innovation, Founder of SmartUp.life

“A practical guide that’s full of information, real experience, and valuable insights. Every entrepreneur must read this book before embarking on this journey. Making Elephants Fly can save you from mistakes many have made, steer you in the right direction, and guide you on how to succeed.” – Kim Nguyen, Berkeley Angel Network, South Bay Angels

“Finally a no-bullshit book. Hoffman’s Silicon Valley experience will give you all the necessary tools to successfully grasp the innovation mindset required to launch your startup and make it fly.” Guillaume de Dorlodot, Co-Founder of Startup Basecamp and Nomad Pass.” Guillaume de Dorlodot, Founder & CEO of Startup Basecamp



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