Joanna Jones is the Director of Research at InterQ Research, a full-service market research company based in San Francisco.
Joanna co-founded InterQ, with the goal to make high-quality, cutting edge qualitative and quantitative research accessible to startups, investors, and medium-sized companies. Joanna is passionate about uncovering new insights, helping companies refine their products, and developing impactful branding.
By using qualitative research methods, including focus groups, in-depth interviews, and ethnographic research, Joanna is able to unlock barriers for companies that can have dramatic effects on the success and profitability of their businesses. Joanna is super excited to work with startups at Founder’s Space, guiding new companies into better product development methods so that they don’t have to pivot later on.