The Process of Innovation – Captain Hoff’s Talk at the Wharton School of Business in China

Steve Hoffman is the Captain & Chairman of Founders Space and author of the award-winning book Make Elephants Fly. In this talk, Hoffman will explore why many of the biggest ideas come from small, seemingly insignificant insights. He’ll reveal how small changes in an ecosystem can create massive opportunities and the processes startups go through to make these breakthroughs. Innovation is hard, whether you work for a startup or a big corporation. There are thousands of me-too ideas that go nowhere. If you’re going to have a shot at building a successful business, you must innovate. How do you create breakthrough products? Where do blockbuster ideas come from? What’s the process for innovating? And how do you know if your idea will work or not?

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