Gemma Boguslawski, Experience Research

GemmaGemma Boguslawski is an Experience Research Director at Sutherland Labs. Gemma leads a customer experience research team in San Francisco.

With a background in psychology, she’s an expert at turning customer insights into real-life experiences, utilising techniques such as journey mapping, persona development and ethnography.

She is passionate about collaborating with startups, offering advice on utilising user experience techniques to impact strategy and design. She has experience working with health and finance incubators in the UK.

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