Janine James of The Moderns

Janine James

Janine James


Janine James is a pioneer in the field of experiential branding and culture building. An early leader of environmental and social equity innovation, she founded the New York City-based firm, The Moderns, in 1992 as a futurist, trend research, brand strategy, and multidisciplinary solutionist think tank.

The Moderns’ model offers a solutions-based alternative to traditional advertising and branding agencies. Their work has brought success to some of the world’s most influential and most environmentally sustainable brands, among them American Express, Planned Parenthood, BASF, France Telecom, Sundance, Knoll Textiles and Shaw Industries.

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