Linda Tancs, President of De Novo Enterprises

Linda Tancs

Linda Tancs


Linda Tancs managed the worldwide trademark portfolio of leading industrial and consumer products companies during a legal career that ran the gamut from paralegal to partner. She regularly counseled in-house attorneys, executives and small business owners on trademark, trade dress, advertising, domain name issues and product packaging.

She is the author of three books that are useful for brand owners, all published by Oxford University Press: Understanding Trademark Law: A Beginner’s Guide, Understanding Copyright Law: A Beginner’s Guide (subcategory bestseller) and Understanding Patent Law: A Beginner’s Guide.

In addition to her consulting work, Linda coaches clients in fields such as law, finance and healthcare and offers dispute resolution services in the nature of mediation with a specialty in intellectual property disputes. A complete list of services is found at She is a frequent writer and expert for local, regional and national media outlets in her areas of expertise as well as a nonprofit leader and an active member of several professional associations.


Linda is a trademark expert and teaches business owners and marketers how to build strong brands and increase sales through her GET S.M.A.R.T.® consulting methodology. Too often, a trademark is just a label (in other words, the phrase, word or logo that it represents) rather than an asset. Linda teaches clients how to be S.M.A.R.T. (Strategic, Memorable, Aligned, Resourceful and Timely) with respect to their brands to increase a brand’s asset value. Linda’s unique S.M.A.R.T. approach towards brand development and positioning helps established companies that want to strengthen or redirect a brand and gives solopreneurs and small business owners the tools they need to establish a brand and increase market share. An accomplished writer, her work also includes services such as copywriting, ghostwriting and editing. Visit her site at

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