Reinhard Anton, International Business Development

Reinhard Anton

Reinhard Anton


As a senior international high-tech/software industry executive I have a proven success record of 25+ years in a wide variety of general management, sales, marketing/product marketing, and business development positions. The range of organizations I worked for spans from start-ups to established corporations like Adobe, Hewlett-Packard and Macromedia.

I have strong leadership experience in recruiting, retaining and inspiring local and virtual cross-cultural and cross-functional teams. I thrive in rapidly changing environments. As a strong contributor and team player in country and worldwide management teams, I have a long history of building and maintaining strong relationships across regions and cultures.

Very adaptable and widely skilled, I have repeatedly shown my ability to develop and implement business, marketing, product, and sales plans by winning internal and external buy-in. My sales experience in all types of direct and channel sales models and includes strong skills in assessing customers’ needs, negotiation and successfully closing business deals.

▪ International General Management and P&L responsibility

▪ Setting up and growing subsidiaries

▪ Management of change and growth

▪ Sales management & leadership and international business development

▪ Definition, management and implementation of direct, VAR & distribution channel sales models

▪ Strategic marketing and planning

▪ Cross-cultural team management

▪ Market Experience: Internet infrastructure software & applications, SaaS, Web 2.0, eLearning/competence management, collaboration, eBusiness, development tools/environments, imaging, publishing, new technologies, professional services, hardware

▪ I am based close to Zurich, Switzerland and work with a network of experienced industry professionals covering all Europe

lease find my profile at and don’t hesitate to contact me in case your company is looking to be successful in Europe.

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