How do you go about finding a really good PR firm? What should you look for?
by Naomi Kokubo, Cofounder of Founders Space
There are a few good ways to find the right PR firm:
1) Ask people in your industry what PR firms they use and how satisfied they are. Ask everyone you know until you narrow it down to a few firms that come highly recommended. Then you can go meet with them and judge for yourself.
2) Keep an eye out for PR campaigns that you feel stand out and get results. Then look for the media contacts on the press releases and contact them. You can also go to the company’s website and you will usually find the PR contacts. Let them know that you really like their work and try to set up a meeting.
3) Go to local networking events. You’ll be sure to bump into PR people. The really active PR people are out and about networking. It’s part of their job. So this is a good way to find someone who you can see in action.
I hope this helps!