“Only brand names register in the mind… What you should generally do is take a regular word and use it out of context to connote the primary attribute of your brand,” said Al Ries, marketing guru and author.
Consider brand name and product name: Decide if you want to use the same name for both your brand and product or if you want to differentiate them. Sometimes it can be beneficial to have a unique product name that falls under a larger brand name.
Growth hacking is a marketing technique that focuses on quickly growing a company’s user base or revenue through creative and unconventional methods. Here are a few tips for mastering growth hacking marketing strategies:
Identify your target market: The first step in any growth hacking strategy is to identify your target market. This will help you focus your efforts and resources on the customers who are most likely to benefit from your product or service.
Here’s a quick overview of the marketing strategies you should have on your hit list:
• Search Engine Optimization – Make sure your websites and apps are optimized for search engines. Hiring an expert isn’t cheap, but it can pay dividends over the life of your company. A good example of this is LinkedIn. When LinkedIn was just beginning, all of its profiles were private. This limited people’s ability to find other people, especially when searching on Google. As soon as LinkedIn made the profiles public and optimized them for search engines, organic traffic took off.
• Search Engine Marketing – This is where you buy ads on search engines, like Google and Baidu. The reason it works so well is that when people search, they aren’t just typing in keywords, they are letting you know their intent. What they’re searching for is what they want, and if you offer it to them, you can acquire customers that convert. It’s easy to get started on search engine marketing, but it’s hard to master. It’s worth the investment to bring on an experienced consultant to help you set up your initial ad campaign.
Every startup needs to master guerrilla marketing. Here are some tips:
– Trying two or three marketing channels is not enough. Great marketers try dozens of channels looking for the best ones.
– Test each channel with small amounts of money. Gather data and compare the results to other channels.
By Martyn Crew
You have your branding. You have your messaging. You may even have your funding. But do you have a marketing calendar? Probably not.
By Martyn Crew
We’re sorry to say that SEO isn’t something you can do once and forget about it. The good news is that good SEO doesn’t require high-level, technical work.
Social proof is one of the most important tools that a young and relatively unknown company can use to establish credibility. Since most startups aren’t founded by a former Google executive, or have the backing of a prestigious accelerator like Y Combinator, they must find other means of validating their services to the general public. Fortunately, more social proof indicators exist now than ever before, including content marketing opportunities, customer testimonials, and Twitter followers.
Given the large number of opportunities that exist for a company looking to establish credibility, many startups are often misled by prioritizing one over the other, or failing to take advantage of them all together. We spoke with a number of different startup founders and asked what their preferred methods are for establishing social proof. Here’s what they had to say.
“By far I believe customer testimonial offer the best credibility – those can come in the form or traditional case study, video as well as product review on other sites. People relate to review or case study and don’t treat it as a sales pitch (although obviously most companies will put their most friendly customers there and ask reviewers who, they believe will provide positive review to review that product). In fact, I’ve seen research showing how testimonials and word of mouth are driving force behind 20-50% of all purchasing decisions. While the numbers may vary in B2B vs. B2C, we, as a B2B business had number of customers saying that case studies on our site as well as customers reviews of our service on independent sites, helped them making the decision to give Stackify a try and eventually buying it.”
by Julie Ellis at PremierEssay.net
Deciding on a name for your new business should take at least as much time as some people take to name their first-born!
And we’re no longer in the age of letting our “fingers do the walking” through the Yellow Pages. In those days, businesses that could not afford a huge add in that yellow book all scrambled to put “AAA,” “AA” or “A” in front of their names, so they would be first on the page in their categories.
by David Hattenbach, CEO of Hugg Technology
Tell me if this sounds familiar. You came up with what you think is a really great idea. You spent countless hours developing your idea into a workable demo. Then you developed an elevator pitch that went something like this – we are the (blank) for (blank). You then networked your ass off, selling yourself, your team and your elevator pitch to prospective investors and partners until you were able to raise some capital. You did it by telling everyone how great you are… and it worked! Now you’re ready to ramp up the marketing machine and grow the business to enormous heights.
Here’s where things can go sideways. What worked to get you where you are now may not get you to where you want to be. One of the biggest marketing mistakes I see startups make as they try to grow their customer base is that they talk about themselves too much. While this may be an effective way to get VCs excited about your business, it often fails to excite the target consumer.
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