Category: Marketing & PR (Page 1 of 8)

Top 20 Marketing & Customer Acquisition Strategies for Startups

Here’s a quick overview of the marketing strategies you should have on your hit list:

• Search Engine Optimization – Make sure your websites and apps are optimized for search engines. Hiring an expert isn’t cheap, but it can pay dividends over the life of your company. A good example of this is LinkedIn. When LinkedIn was just beginning, all of its profiles were private. This limited people’s ability to find other people, especially when searching on Google. As soon as LinkedIn made the profiles public and optimized them for search engines, organic traffic took off.

Guerilla Marketing

Every startup needs to master guerrilla marketing. Here are some tips:

– Trying two or three marketing channels is not enough. Great marketers try dozens of channels looking for the best ones.

– Test each channel with small amounts of money. Gather data and compare the results to other channels.

– Channels may work for a while, but often they max out or dry up. As soon as this happens, start looking for alternatives.

What is a Marketing Calendar and Why Should You Care?

By Martyn Crew


Marketing Calendar Bootstrap Marketing


You have your branding. You have your messaging. You may even have your funding. But do you have a marketing calendar? Probably not.


In basic terms, a marketing calendar is an achievable timeline of planned marketing campaigns and activities. Below are a few key features that make a marketing calendar truly useful.


Good SEO is Simple, But Not Easy

By Martyn Crew


Good SEO Bootstrap Marketing


We’re sorry to say that SEO isn’t something you can do once and forget about it. The good news is that good SEO doesn’t require high-level, technical work.


Want to have first-page Google search results? Take these simple (but not necessarily easy) steps:

1)   Write Good Content, Regularly. Your blog is the SEO-driver over which you have total control. Write often (once a week is great), and write quality content that your customers need.

11 Ways A Young Startup Can Use Social Proof To Establish Credibility

Social proof is one of the most important tools that a young and relatively unknown company can use to establish credibility. Since most startups aren’t founded by a former Google executive, or have the backing of a prestigious accelerator like Y Combinator, they must find other means of validating their services to the general public. Fortunately, more social proof indicators exist now than ever before, including content marketing opportunities, customer testimonials, and Twitter followers.

A Name for Your “Baby” – Avoid the Common Mistakes!

by Julie Ellis at

Deciding on a name for your new business should take at least as much time as some people take to name their first-born!

And we’re no longer in the age of letting our “fingers do the walking” through the Yellow Pages. In those days, businesses that could not afford a huge add in that yellow book all scrambled to put “AAA,” “AA” or “A” in front of their names, so they would be first on the page in their categories.

Startup Marketing: a Gift or a Re-gift?

by David Hattenbach, CEO of Hugg Technology

Tell me if this sounds familiar. You came up with what you think is a really great idea. You spent countless hours developing your idea into a workable demo. Then you developed an elevator pitch that went something like this – we are the (blank) for (blank). You then networked your ass off, selling yourself, your team and your elevator pitch to prospective investors and partners until you were able to raise some capital. You did it by telling everyone how great you are… and it worked! Now you’re ready to ramp up the marketing machine and grow the business to enormous heights.

How to Not Waste Millions on Your Startup’s Marketing

By Martina Lauchengco & Anamaria Nino-Murcia

Backblaze blew through a million dollars failing their way into niche markets. Before they were acquired by LinkedIn, IndexTank spent $10,000 a month on PR that got them no press. When they first started, Lark invested $200,000 in “brand-building activities,” but couldn’t measure its ROI. These startups succeeded despite their expensive marketing mistakes but most don’t.

How can so many tech startups spend a ton on marketing and get so little for it?

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