Tech & Software

Cut the crap, and write some code

by Charles Neill

You don’t have to be Neo to start programming…

When I was in kindergarten, my mother found out that there was no full-time computer lab teacher at my school. This was Austin in the early ‘90s, and we had a lot of parents who worked at tech firms like IBM and Dell, but kids were only learning how to touch-type. My mother and another woman got together and ultimately ran the computer lab full-time.

Multivariate Testing for Web Shop Owners

Ruben Corbo, Freelance Writer

In this modern age of the web, designing a website doesn’t have to rely on trial and error. Once the initial concept, building, and launching phase is done, there are tools you can use to tweak the design here are there to make sure your web shop is getting those much needed conversions. You may not have to spring for that expensive re-design afterall, if you discover small adjustments to the elements on your pages lead to conversions.

12 Ways to Turn Your iPhone or Android Game into a Money Machine

Here are some tips for bringing home the bacon when you launch your iPhone or Android game.

1) If a player attempts to make a purchase a virtual item but lacks the currency required, always ask them if they would like to purchase more virtual currency. This has been proven to greatly increase monetization.

2) It’s smart to price IAP bundles of virtual currency between $2.99 and $49.99. That will maximize revenue.


So much has happened in the App Store. Tons of new apps, a new iTunes Store design on iOS6 and the Mac. We thought now would be a good time to get some perspective and look back at this very healthy and very busy app economy.

Before you dive into our insanely amazing and priceless infographic, here are some of the observations:

  • The App Store is a very healthy ecosystem with well over 1 million apps ever created and approved by Apple

Multivariate Testing Basics for Those That Don’t

Ruben Corbo, Freelance Writer

Multivariate testing does sound a bit too technical and daunting especially to those who don’t know a thing or two about algorithms, traffic, web design and software operations. But rest assured that once you understood the core of the process, going through the complexities of the test would come across as a breeze.

Everything becomes easier when you get the right kind of help.

5 Mistakes to Avoid in Software Development Projects

Igor Royzis

Igor Royzis

by Igor Royzis, Hands-on CTO

Not having a well defined methodology. Would you attempt to build a house without following a specific set of rules, best practices and sequence of tasks? Then why so many development shops think they can just through 5 or 20 developers into a room and let them decide how to approach the project without any clear direction and methodology? Introducing methodology from day one is the most important success factor for medium to large projects. So please, don’t accept “we’ll get to it later” or “we don’t have time to introduce a methodology right now”. Stick to your guns and insist on clearly defined methodology if you want to improve chances of success.

Why I Attended WordCamp

Suzen Pettit

Suzen Pettit

by Suzen Pettit at Omaginarium

One of the best and the most challenging parts of what I do is the constant upgrading and self-educating of my…professional self. In the field of online marketing, SEO and internet advancements, this world is spinning so fast it is hard-(really hard! )to stay ahead of the curve. Forget ahead, actually. I figure if I stay somewhat abreast of the most important elements — the things that are going to impact my clients, my own business and the future of our industry, I am doing my job. And it’s continuous! And it’s all good!

Need Help Creating Great-Looking Apps? Tapptics to the Rescue

For any of you who attended our session on “How to Create & Market Award-Winning Apps,” you’re already aware that having a great-looking app is not a luxury any more.  It’s a necessity.  And if you ever hope to get featured by Apple, it’s a must have.  A poor looking UI or not-so-great icon can kill your chances of ever getting to the top of the App Store.

HTML 5 vs. Adobe Flash — Which Should you Choose?

According to Wikipedia, Flash has been in existence since 1996 and, because of this, has a strong base of developers and users. According to Adobe statistics, Flash has reached 99% penetration on Web browsers, while HTML 5 has a 40% penetration.

What’s the best way to test a new website on a budget?

Naomi Kokubo

Naomi Kokubo

Question: My startup is launching a new website.  It’s in “alpha” right now.   I need to test it out before it goes to public “beta”.   What’s the best way to test a new website on a budget?  I can’t afford costly focus groups or expensive usability studies.

Answer by Naomi Kokubo, Editor of Founders Space

Planning on Developing an App? Start with App Cooker

Just heard about App Cooker from a friend, and it’s a pretty nifty tool.  Whether you’re an indie developer, an established company or an amateur, App Cooker helps you shape your iOS application ideas.

It’s pretty easy to use.  Just start with an idea, a sketch or an icon, then utilize the App Board to organize and inspire your work as you go. It’s easy for anyone to use yet achieves professional standard results. App Cooker is a good solution for planning and perfecting your projects until they are ready for production.

Making a Game out of Learning to Program!

That’s right.  Coding is no longer some boring, arduous task.  It’s now become a game thanks to Treehouse.   They’ve developed a Facebook app called Code Racer that let’s players compete at coding.

Code Racer is a multi-player live coding game that teaches newbies how to code a basic website using HTML and CSS, and tests intermediate and advanced users on their coding speed and agility. Players race against each other and the clock to complete coding challenges, unlocking weapons and rewards along the way.

Have you run out of money? Can’t afford to hire an engineer at Silicon Valley prices?

Well, I have the answer… learn to code yourself. That’s right. Codecademy is a hot new startup that teaches you how to code.  It’s an easy way to learn how to program javascript. It’s interactive, fun, and you can do it with your friends.  I recommend it to any frustrated founders who need to get something done but don’t have the cash or the patience to employee an engineer at Silicon Valley prices!

Does your App or Site need Beta Testers?

I think every founder will want to try this one out.  BetaBait is a great idea.  It’s a way to get early adopters to beta test your web, mobile and social applications. The service is 100% free and only takes a few minutes to submit your beta bait.  I think I’ll try it out right now!

How it works:

Do you know of any good services for getting quick technical answers?

Naomi Kokubo

Naomi Kokubo

By Naomi Kokubo, Editor of Founders Space

Excellent question for Founders Space!

I love Stackoverflow.  It’s a great forum for getting answers to technical questions.

Also, check out — they’re a new service I came across that does exactly this.   They’re also a startup and a Member of Founders Space.  I’d definitely check them out.  It’s always nice to help fellow Members.

The Inexorable Rise of Efficiency

Nicholas de Wolff

Nicholas de Wolff

by Nicholas de Wolff, founder of deW Process

Over the past 10 years or so, we have been subject to an escalating swath of socially suffocating technological wizardry. It seemed as if we had to “adopt” a new piece of hardware or software every day, and it has been boggling our minds on an ever-overwhelming basis. Many have opted to “opt-out”, and are happily ignorant of many or all the fantastic advances available to them: the mobile weather apps, Smartphones, advanced networks, streaming media, 3D TVs, ebooks, tablets, subcutaneous bar codes (ok, I made that last one up…maybe).

What’s the most cost-effective way for a startup to outfit employees with computers and software?

Naomi Kokubo

Naomi Kokubo

by Naomi Kokubo, Editor of Founders Space

Every founder wants to save money at the beginning, and great way to do this is to rejuvenate old PCs. You can get your staff up and running at virtually no cost by taking an old PC and breathing life back into it.

Productizing your Website

Igor Royzis

Igor Royzis

by Igor Royzis of PE-Nexus

So you’ve built your website, launched it and are now adding new features and slowly enhancing the site. Suddenly, you get contacted by one of your users. He says that he loves the site. He has a business idea for a different site in a different industry and he feels that your site has more than 80% of the functionality required by his “idea”. He wants you to customize your site for his needs for a nice chunk of change.

Can you recommend screen capture software for creating videos for marketing presentations & investor pitches?

Naomi Kokubo

Naomi Kokubo

by Naomi Kokubo, Editor of Founders Space

Using screen capturing software is a great way to show off your product or service.   You know what they say when you’re trying to sell something… “A video is worth ten thousand words!”

Videos are actually becoming the preferred way to market any Web 2.0 site or service online, and there’s nothing easier to use than a good online screen capture program.

How do I prevent my Flash & Flex software from being decompiled?

Naomi Kokubo

Naomi Kokubo

by Naomi Kokubo Editor of Founders Space


I’m a game developer, and I’ve put a lot of time and money into producing an original game, which I’d hate to have someone clone or ripoff.  How do I protect my Flash & Flex software from being decompiled?