Tech & Software

Cut the crap, and write some code

by Charles Neill

You don’t have to be Neo to start programming…

When I was in kindergarten, my mother found out that there was no full-time computer lab teacher at my school. This was Austin in the early ‘90s, and we had a lot of parents who worked at tech firms like IBM and Dell, but kids were only learning how to touch-type. My mother and another woman got together and ultimately ran the computer lab full-time.

Review: SensorTower Helps Your Apps Get Ranked

Every so often, we like to review new software and services that are particularly useful.  One that we discovered recently is SensorTower, a keyword based app ranking tracker.

As you may know, we have a number of apps in the App Store and on Google Play, and we were manually checking each app’s rankings. This is a real pain. Also, it’s difficult to find good keywords that perform well. That’s why when we discovered SensorTower, we were thrilled. It has saved us a ton of time.

Review: Twist & Shout with TwistedWave Audio Editor

It’s been a year to the day since we reivewed TwistedWave, and I’m happy to say that they just came out with a brand new version of their audio editor that is better than ever.

New Features include…

  • The sample rate conversions are done with SoX one of the best available implementations available.
  • Normalizing to a target RMS, LUFS or true peak value, in addition to the peak value.
  • Support for the retina display.

Startup Spotlight: Cazoomi Helps Startups to Build Better Customer and Sales Relationships

Cazoomi has been part of Founders Space since the beginning. Many of you will recognize Clint Wilson, Cazoomi’s CEO. He’s grown his business dramatically over the past couple years, and we wanted to feature some of the great work his startup has been doing.

Here are some of the problems Cazoomi solves:

Email Marketing

Marketers know what works: email marketing. But once you email your customers, leads and prospects how do you tell which email lead to the most conversions? To answer, you need Email Marketing metrics synced back to your CRM to see the results.

Multivariate Testing for Web Shop Owners

Ruben Corbo, Freelance Writer

In this modern age of the web, designing a website doesn’t have to rely on trial and error. Once the initial concept, building, and launching phase is done, there are tools you can use to tweak the design here are there to make sure your web shop is getting those much needed conversions. You may not have to spring for that expensive re-design afterall, if you discover small adjustments to the elements on your pages lead to conversions.

12 Ways to Turn Your iPhone or Android Game into a Money Machine

Here are some tips for bringing home the bacon when you launch your iPhone or Android game.

1) If a player attempts to make a purchase a virtual item but lacks the currency required, always ask them if they would like to purchase more virtual currency. This has been proven to greatly increase monetization.

2) It’s smart to price IAP bundles of virtual currency between $2.99 and $49.99. That will maximize revenue.

Appsfire: A Year In The App Store 2012

So much has happened in 2012 in the App Store. Tons of new apps, a new iTunes Store design on iOS6 and the Mac. We thought now would be a good time to get some perspective and look back at this very healthy and very busy app economy.

Before you dive into our insanely amazing and priceless infographic, here are some of the observations:

  • The App Store is a very healthy ecosystem with well over 1 million apps ever created and approved by Apple

Multivariate Testing Basics for Those That Don’t

Ruben Corbo, Freelance Writer

Multivariate testing does sound a bit too technical and daunting especially to those who don’t know a thing or two about algorithms, traffic, web design and software operations. But rest assured that once you understood the core of the process, going through the complexities of the test would come across as a breeze.

Everything becomes easier when you get the right kind of help.

5 Mistakes to Avoid in Software Development Projects

Igor Royzis

Igor Royzis

by Igor Royzis, Hands-on CTO

Not having a well defined methodology. Would you attempt to build a house without following a specific set of rules, best practices and sequence of tasks? Then why so many development shops think they can just through 5 or 20 developers into a room and let them decide how to approach the project without any clear direction and methodology? Introducing methodology from day one is the most important success factor for medium to large projects. So please, don’t accept “we’ll get to it later” or “we don’t have time to introduce a methodology right now”. Stick to your guns and insist on clearly defined methodology if you want to improve chances of success.

Why I Attended WordCamp 2012

Suzen Pettit

Suzen Pettit

by Suzen Pettit at Omaginarium

One of the best and the most challenging parts of what I do is the constant upgrading and self-educating of my…professional self. In the field of online marketing, SEO and internet advancements, this world is spinning so fast it is hard-(really hard! )to stay ahead of the curve. Forget ahead, actually. I figure if I stay somewhat abreast of the most important elements — the things that are going to impact my clients, my own business and the future of our industry, I am doing my job. And it’s continuous! And it’s all good!

Amadeus Pro: the Full-Featured Audio Editor

If you’re running a startup and need an audio editor, check out Amadeus Pro.  Nothing beats having a Swiss Army Knife of sound tools when you need them.  We’ve reviewed other audio editors in the past, but none of them has as many features as Amadeus Pro.  It does just about everything you can think of, including providing support for a variety of Audio Units and VST plugins.

Hijack Audio and Make it Your Own

So you’re a startup scrambling to make a demo video for a trade show, and you desperately need some audio effect. With Audio Hijack Pro by Rogue Amoeba, you can record any audio, from any source, at any time.

Audio Hijack Pro lets you record calls in Skype and iChat with one click of your mouse. It also lets you gather audio from microphones, Skype, iTunes and other audio sources into one file for distribution through RSS (podcasts).

The Power of Fission’s Audio Editing Software

Rogue Amoeba has created a lot of heat with their audio editing software Fission. It’s beautifully designed and super simple to use. What Fission lacks in features, it makes up for in simplicity.

With Fission, you get lossless editing of audio files, including MP3, AAC, Apple Lossless, AIFF and WAV formats. That’s right, you can edit compressed MP3 and AAC files without any loss in quality and without worrying about going back to the master copy. This saves time.

Screenium is Excellent for Creating Product Demos & Screencasts

If you’re looking for exceptional screencasting software, Screenium is it.  It’s perfect for Mac users who want to record video and audio captured from their desktops.

You can use Screenium for all sorts of things, including creating software demos, recording online gaming sessions, making how-to videos, and providing tech support.

Need Help Creating Great-Looking Apps? Tapptics to the Rescue

For any of you who attended our session on “How to Create & Market Award-Winning Apps,” you’re already aware that having a great-looking app is not a luxury any more.  It’s a necessity.  And if you ever hope to get featured by Apple, it’s a must have.  A poor looking UI or not-so-great icon can kill your chances of ever getting to the top of the App Store.

HTML 5 vs. Adobe Flash — Which Should you Choose?

According to Wikipedia, Flash has been in existence since 1996 and, because of this, has a strong base of developers and users. According to Adobe statistics, Flash has reached 99% penetration on Web browsers, while HTML 5 has a 40% penetration.

What’s the best way to test a new website on a budget?

Naomi Kokubo

Naomi Kokubo

Question: My startup is launching a new website.  It’s in “alpha” right now.   I need to test it out before it goes to public “beta”.   What’s the best way to test a new website on a budget?  I can’t afford costly focus groups or expensive usability studies.

Answer by Naomi Kokubo, Editor of Founders Space

Planning on Developing an App? Start with App Cooker

App Cooker

App Cooker

Just heard about App Cooker from a friend, and it’s a pretty nifty tool.  Whether you’re an indie developer, an established company or an amateur, App Cooker helps you shape your iOS application ideas.

It’s pretty easy to use.  Just start with an idea, a sketch or an icon, then utilize the App Board to organize and inspire your work as you go. It’s easy for anyone to use yet achieves professional standard results. App Cooker is a good solution for planning and perfecting your projects until they are ready for production.

Making a Game out of Learning to Program!

That’s right.  Coding is no longer some boring, arduous task.  It’s now become a game thanks to Treehouse.   They’ve developed a Facebook app called Code Racer that let’s players compete at coding.

Code Racer is a multi-player live coding game that teaches newbies how to code a basic website using HTML and CSS, and tests intermediate and advanced users on their coding speed and agility. Players race against each other and the clock to complete coding challenges, unlocking weapons and rewards along the way.

Have you run out of money? Can’t afford to hire an engineer at Silicon Valley prices?



Well, I have the answer… learn to code yourself. That’s right. Codecademy is a hot new startup that teaches you how to code.  It’s an easy way to learn how to program javascript. It’s interactive, fun, and you can do it with your friends.  I recommend it to any frustrated founders who need to get something done but don’t have the cash or the patience to employee an engineer at Silicon Valley prices!