In “Surviving a Startup,” author and Founders Space CEO Steven Hoffman provides readers with useful advice for entrepreneurial-minded people who want to take their business idea to soaring heights.
Hoffman provides insight into the business world in a way that allows readers with little financial knowledge to understand. At one point, he even criticizes the American education system for not properly teaching students about finance for their adult lives. Read more...
The Ultimate Marketing Engine is a great way for entrepreneurs to turbo charge their customer acquisition. In this book, you’ll discover the power of viewing your customers like members, which will transform how you market and engage them.
Roger Royse has practiced law since 1984 and has been working with Silicon Valley startups since 1991. During that time, Roger has counseled thousands of companies, many of which went on to successful exits or grew to become large companies. All of the successful companies described in this book were helped in their journey by good legal planning in areas such as corporate, tax, intellectual property, employment and securities law. Read more...
Acclaimed customer experience expert Jon Picoult explains why building customer loyalty requires leaving indelible positive impressions on everyone you work with―not just shaping their experiences, but also shaping their memories. Read more...
The Startup of Seinfeld is a brilliant concept. It teaches entrepreneurship by giving examples from Seinfeld episodes. It even links to those clips on YouTube, so you can watch them. I’m not joking. It’s equally informative, well researched, and hilarious. You have to check it out.
Patient H.M. by Luke Dittrich is one of the most fascinating and terrifying books I’ve ever read. It delves into the gray area of gray matter, describing the horrifying truth behind how society has treated mental patients. This includes giving lobotomies to thousands of patients without their consent for decades.
Patient H.M. is both a personal odyssey and a cautionary tale, as well as deeply researched piece of scientific journalism. Kudos to Dittrich, whose writing abilities and attention to detail illuminate this tragic chapter in our medical history.
Here are 13 non-fiction books that I recommend for a curious soul:
1. Uncanny Valley by Anna Wiener ★★★★
2. Billion Dollar Loser by Reeves Wiedeman ★★★★★
3. Empires of the Seas by Roger Crowley ★★★★★
4. 1453 by Roger Crowley ★★★★
5. City of Fortune by Roger Crowley ★★★★
6. Conquerors by Roger Crowley ★★★★
7. The Accursed Tower by Roger Crowley ★★★★
8. Devil in the White City by Erik Larson ★★★★★
9. The Splendid and the Vile by Erik Larson ★★★★
10. Dead Wake by Erik Larson ★★★
11. In the Garden of Beasts by Erik Larson ★★★
12. Isaac’s Storm by Erik Larson ★★★★
13. Hidden Valley Road by Robert Kolker ★★★★★