Lyne Noella is CEO of WavePlay, a San Francisco Bay/Silicon Valley promotional agency. She helps clients gain a competitive brand advantage via professional relationships, strategic initiatives, and creative promotions. Lyne is a producer of knowledge-sharing videos and events, connecting founders with venture capitalists, angels, and the investment community. She has 20 years of marketing management experience in multiple industries and a rich professional network. Prior to founding WavePlay, Lyne served as a chief marketing officer in professional services and finance; before that, she founded a marketing agency in Minneapolis. She holds a bachelor’s degree in radio, television and film from San Diego State University. Lyne’s speaking engagements, blogs, and articles feature topics such as domestic and international marketing strategy, branding, public relations and social media.
Peter Seidel is President & General Counsel of WavePlay, a San Francisco Bay/Silicon Valley promotional agency. Peter focuses on strategic direction and relationships, investments, market research, event development, photography and videography. He is a member of the American Bar Association and the Minnesota Bar Association, and he is active with the California Society of CPAs and the California Bar Association. Prior to joining WavePlay, Peter worked in management, tax and business consulting in the corporate environment and in Big 4 and regional accounting firms. He holds J.D. and LL.M (tax) degrees from William Mitchell College of Law. He also holds a bachelor’s degree in philosophy and psychology from the University of St. Thomas and a master’s degree in philosophy from the University of Wisconsin—Milwaukee.