Axiom Business Book Awards Winners 2018

Make Elephants Fly won the Axiom Business Book Awards!

Make Elephants Fly - Cover Founders
Book Overview

Make Elephants Fly reveals the process of radical innovation. Drawing on case studies from the most innovative startups in Silicon Valley, this step-by-step guide shows you how to develop, validate and launch your next huge idea.

Why It’s Important

In today’s world, everyone will need to innovate to stay competitive. It doesn’t matter if you’re a startup founder, corporate executive, small business owner, freelancer or professional, there’s a technology out there that’s going to upend your industry. And if you aren’t able to harness it to your advantage, someone else will. Innovation is no longer an option–-it’s the price of admission into the business world.

What You’ll Learn

The book is designed to help you implement the same innovation methodologies and processes as Silicon Valley startups. It will teach you exactly how startups come up with breakthrough products and services. What are the methods entrepreneurs use to innovate? How do you structure innovation teams? What are the best ways to identify and vet new ideas? What does it take to foster a culture of innovation? And how can you put in place a process of innovation throughout your organization?


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