Review: Moments of Impact is a book about how to structure a strategic conversation. Two leading experts expound upon the creative process that allows teams to tackle their most challenging issues.

Great strategic conversations generate breakthrough insights by combining the best ideas of people with different backgrounds and perspectives. The book has some good ideas, but it’s much too repetitive.

The most interesting concept was that brainstorming sessions don’t work as a group. Studies have shown that group brainstorming is far less effective than individual brainstorming. If you’re going to brainstorm, give the task to individuals or pairs of people. As a group, you can discuss the results, but the actual brainstorming should be generated outside the group.

In short, don’t bother reading this book. The book is 5 times as long as it needs to be. The entire book could be easily condensed down to 30 pages.

Rating: ★★★