Start with Why by Simon Sinek

Just finished reading START WITH WHY by Simin Sinek. He’s a talented writer, but this book is too repetitive. He keeps articulating the same, simple message over and over.

The gist of the book is that leaders should not explain what they’re doing. If they want to inspire and motivate, they need to explain why they are doing it.

He gives plenty of examples, from Steve Jobs to Martin Luther King. The other 90% of the book explains why it’s so important to explain why.

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