Virtual, Augmented and Mixed Reality represent a seismic shift in how people will discover the world, entertain themselves, connect with friends and family, create art and shop for products. At the same time, these super realities will disrupt the way we do business, from the way we design user experiences, to the way we design our organizations and business models. In this talk, Drew Bamford, VP of Creative Labs at HTC, will discuss the mind-bending opportunities in immersive technologies that lie ahead, as well as how he and the Vive team are addressing the challenges to adoption today.

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