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In this talk, Captain Hoff, the CEO Founders Space and author of the award-winning book Make Elephants Fly, explores the cardinal rules for pitching VCs.

What do you say to hook them?

More importantly, what don’t you say?

What are the things that are sure to kill a deal?

How do you negotiate with a VC?

When do you push hard, and when do you back off?

How can you get VCs to give you a term sheet on the day you want it?

How do you create a bidding war?

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