Here’s a quick overview of the marketing strategies you should have on your hit list:
• Search Engine Optimization – Make sure your websites and apps are optimized for search engines. Hiring an expert isn’t cheap, but it can pay dividends over the life of your company. A good example of this is LinkedIn. When LinkedIn was just beginning, all of its profiles were private. This limited people’s ability to find other people, especially when searching on Google. As soon as LinkedIn made the profiles public and optimized them for search engines, organic traffic took off.
