Who can I trust with my ideas?


Who can or should you trust?  I have an idea that excites me: one that seems to have meat on the bone and I’ll need a great team to act on.  But I’m having a hard time finding the balance of whom I can trust to tell this idea to. Some people are evangelists and rally incredible support for their visions. Others hold their cards close to their chests. I want to tell everyone, but don’t want someone to take it and run.


Naomi Kokubo

Naomi Kokubo

by Naomi Kokubo, Cofounder of Founders Space

You usually can’t build a company alone. You need people to help you build the product, market the product, form strategic relationships, and get user feedback. So you need to tell people about your idea.

Chances are someone is already doing something similar. We all think our ideas are totally unique, but there are billions of people in this world, and if your idea is truly interesting, at least one of them is doing the same thing.

In other words, your greatest risk is that someone else is already doing your idea and will beat you to market. Time to market and execution are more important than the idea itself, so you need to pull together a great team and move quickly.

Keep in mind, most people are too busy or preoccupied with their own things to drop everything they’re doing and run with your idea.   And even if they do, you’ve got a head start, and you’re already in a race against the guy in Finland and the five guys in China who have the same idea.

So don’t worry about someone stealing your idea. Go for it, and let the world know. Remember, your biggest risk is not that someone takes your idea but that you do a poor job of implementing the idea and executing on your business plan.

I hope this helps!

Comments & Advice:
  1. Awsan says:

    I have great idea but ineed to know how can trust to give my idea

    Pls i need help cuz i got very great idea

  2. Who buy my ideas?

  3. Raj Gavurla says:

    Before telling people about your idea do the work to make it tangible. Then when you do tell you have results to share.

  4. Budha Has says:

    1. Unless you're coca cola – that dont need millions of their own employees to not know the secret “idea” and still be part of its execution (Coke, Pepsi)
    2. Unless the marketing value of the idea is so genius, that you generate millions of dollars as soon as you tell world about your idea/product, and you already have the marketing bandwidth to get the whole world to notice at once (Apple).
    3. Unless the idea itself is so protectable, that even with your product out in the market and generating millions $, no one can figure out what the core idea is. (Coke/Pepsi)

    You can trust anyone with your idea. They are dime a dozen. All that otherwise matters is execution. Focus on execution, and selling tomatoes home to home is a billion dollar idea.