Join me as I interview Conscious Millionaire cofounder and author JV Crum III.


“Conscious Millionaire” by JV Crum III is a book that focuses on achieving financial success with a conscious and purpose-driven approach. Crum emphasizes the idea that building wealth should not only be about personal gain but should also contribute positively to society. Here are some key theories and ideas from the book:

Conscious Wealth Creation: Crum advocates for a holistic approach to wealth creation that goes beyond just financial gains. He encourages individuals to consider the impact of their actions on others, the environment, and the community at large.

Purpose-Driven Success: The book emphasizes the importance of defining and aligning one’s goals with a higher purpose. Crum believes that success is more meaningful and sustainable when it is tied to a deeper sense of purpose and contribution.

Triple Win Principle: Crum introduces the concept of the “Triple Win,” which involves creating a positive impact on oneself, others, and society as a whole. This approach fosters a mindset that seeks solutions and opportunities benefiting multiple stakeholders.

Conscious Leadership: The author discusses the role of conscious leadership in business and personal success. Crum encourages individuals to lead with authenticity, empathy, and a commitment to making a positive difference in the lives of others.

Mindset Shifts: The book emphasizes the importance of cultivating a mindset that supports success. Crum discusses various mindset shifts, including moving from a scarcity mindset to an abundance mindset, and from a focus solely on financial gain to a more holistic view of wealth.

Strategic Planning: Crum provides insights into creating strategic plans that align with both financial goals and conscious values. This includes setting clear intentions, defining values, and developing action plans that reflect a commitment to conscious living and wealth creation.

Overall, “Conscious Millionaire” encourages readers to approach wealth creation with a conscious and purposeful mindset, emphasizing the idea that financial success can be achieved while making a positive impact on the world.