Why You? – Entrepreneurship is a difficult path to travel. Steve Hoffman advises business owners to find a way to differentiate from the competition and give customers a reason to come to their business, first.

Nobody Cares…Unless it Works – Steve Hoffman fully understands that merely having the technology available in today’s climate isn’t as important as using the technology properly so that it works for your business.

Everything That Can Be Automated, Will Be – Worker shortage and technological advances have forever changed the hospitality industry. Steven Hoffman believes, in the name of efficiency, everything that can be performed by Artificial Intelligence (AI) eventually will be to optimize efficiency.