Join the conversation with your host Ben Albert as he interviews Steve Hoffman, the CEO of Founders Space on Spotify and Apple Podcasts.

It’s crucial for business people to identify when a client is not serious about buying to save time and resources. In the venture capital raising process, it’s equally important to determine if the investor is the right person with the necessary information to make a decision. Investors who are unsure about investing may keep you on hold, but figuring out if they are a good fit early on saves valuable time and energy.

In sales, the likelihood of closing a deal decreases with each meeting after the third. Steve Hoffman, CEO of Founders Space and author of several books, shares the valuable lesson every sales professional should learn to determine if an investor is a good fit and achieve their goal in sales meetings. the first time saves you the time and mental energy of pursuing investors who are not serious.