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How a Marketing Plan Can Save Your Firm from Making These Costly Errors

Daniela Baker

Daniela Baker

by Daniela Baker at CreditDonkey

Every business, large or small, needs a marketing plan to avoid making costly errors. Unfortunately, all too many business operate their marketing on a fly-by-the-seat-of-their-pants sort of method. They don’t have much of a plan in place, and if they do, they don’t really follow it. While this might seem to make your business’s marketing techniques more flexible, it actually can cost you a ton – both in extra money spent and in opportunities missed – in the long run. Here are just a few common mistakes businesses make and how they can be avoided with a good marketing plan. Read More...

Writing a Compelling Executive Summary

Bill Reichert

Bill Reichert

by Bill Reichert at Garage Technology Ventures

By now, you’ve probably already read several articles, web pages—even books—about writing the perfect executive summary. Most of them offer a wealth of well-intended suggestions about all the stuff you need to include in the executive summary. They provide a helpful list of the forty-two critical items you should cover, and then they tell you to be concise. Most guides to writing an executive summary miss the key point: The job of the executive summary is to sell, not to describe. Read More...

Top Ten Reasons to Raise Money Now

Richard Hsu

Richard Hsu

by Richard Hsu at One Page Blog

When David Hornik (author of VentureBlog and VentureCast) hosted “Late Night with David Hornik” at VatorSplash, venture capitalist Alex Rosen from IDG Ventures did a fantastic David Letterman-style “Top Ten Reasons to Raise Money Now,” which he kindly let me respost below: Read More...

Film Opportunity for the Startup Community

Temi Ojo

Temi Ojo

Ever wanted to be in a movie?   Or at least help out?  Well, now is your chance.  Temi Ojo, shown in the photo, is doing an independent feature film called “Seedless” here in San Francisco, and its protagonist is the founder of an internet startup. The film deals with some serious social issues. View the trailer below, and you’ll get a sense.

About the Project: Read More...

Sam Kingsland, Granite Ventures

Sam Kingsland

Sam Kingsland

Sam Kingsland of Granite Ventures brings extensive experience working with emerging growth companies to the team.  Over Sam’s eighteen-year career in the venture industry, he has worked with more than 70 venture-backed companies and on more than 115 financings. 

During his career, he has worked with early-stage companies in the wireless, semiconductor, software, internet and consumer markets.  Sam lead Granite’s investments in DigitalThink (acquired by Convergys), NetBoost (acquired by Intel), Nexabit Networks (acquired by Lucent), Sierra Wireless (NASDAQ: SWIR) and SnapTrack (acquired by Qualcomm).  He currently serves on the Boards of Directors for Agilence, Fulcrum Microsystems, Grid2Home and Venturi Wireless.  Sam holds a B.A. from Dartmouth College. Read More...

Neal Hansch, Rustic Canyon Partners

Neal Hansch

Neal Hansch

Neal Hansch of Rustic Canyon Partners brings over fifteen years of venture capital, technology operations and financial advisory experience to Rustic Canyon and its portfolio companies.

Before joining Rustic Canyon in 2005, Neal worked in the Corporate Development group at Macromedia (Nasdaq: MACR), where he was responsible for global M&A transactions and strategic equity investments. Prior to Macromedia, Neal was an investor at Technology Crossover Ventures (TCV) and also spent time in Product Marketing at webMethods (Nasdaq: WEBM). Read More...

Four Key Elements For a Sound Business Model

Eyal Bino

Eyal Bino

by Eyal Bino of the Worldwide Investor Network

Freemium or Premium models? Direct or indirect sales? Riding a big player or trying to become a player? The decision on a business model is one that determines the success rate of startups looking to enter the global market. But, how should you go about it? Incorporating these key elements before deciding on a business model will increase your chances for success, especially when expanding to new markets. Read More...

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