by Daniela Baker at CreditDonkey
Every business, large or small, needs a marketing plan to avoid making costly errors. Unfortunately, all too many business operate their marketing on a fly-by-the-seat-of-their-pants sort of method. They don’t have much of a plan in place, and if they do, they don’t really follow it. While this might seem to make your business’s marketing techniques more flexible, it actually can cost you a ton – both in extra money spent and in opportunities missed – in the long run. Here are just a few common mistakes businesses make and how they can be avoided with a good marketing plan.













