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Lessons from the Adult Industry

Fanny Tham

Fanny Tham

by Fanny Tham of CreativePeople@Work

The Adult Industry is a big industry. David Klatell, associate dean of the Columbia Graduate School of Journalism notes, “This is an industry where they exaggerate the size of everything.” In a report published by TopTenReviews Jerry Ropelato on 3rd June 2010, the Adult Industry pulls in USD $4.9 billion worldwide revenue. And that’s online alone. The industry also reaches out to consumers on other platforms such as publishing, photography, DVDs, VODs, satellite television and video games. Exaggeration or not, for an industry that has survived from the Victorian era, there is much we can learn from it.
Lessons the we can learn from the Adult Industry: Read More...

Handy Sales Tools For Startups

by Kathleen Gilligan

Here’s a handy little list of sales tools, seasoned with some personal opinions, that I’ve assembled over my sales career. With a bow to all those who have contributed, knowingly or not, to my little body of knowledge.

Elevator Pitch: Much has been written on this topic, by me and others, but I’ll say again: everyone in the company should be able to give a 30 second description of the company’s essential value proposition. Read More...

What’s the easiest way to create a logo for my startup?


Nicholas de Wolff

Nicholas de Wolff

by Nicholas de Wolff, founder of deW Process

1. Recognize first that a logo is a reflective representation of a brand identity. (Say what?) – designing and creating a visually appealing or arresting graphic element will not, in and of itself, do anything for your company, except spend some of your valuable upfront assets, and waste time. Before you even think about developing a logo, be sure that you are firmly clear and codified on what the enterprise plans to become down the road (you do not want to have to change your logo unnecessarily), equally clear on how you wish to present this venture for now, and uniformly in agreement across the whole team as to the language you have set in stone to express the aforementioned vision and position. Read More...

Themes of the Future

Chris Maresca

Chris Maresca

by Chris Maresca

As part of some brainstorming I was doing with a friend raising a new fund, the concept of future trend themes came up. It’s not new, Brad Feld has a whole blog post about this.  However, it got me thinking about the way I look at the future and what themes I see. Read More...

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