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How do I get my startup off the ground? I’ve been working on it for 10 years.

QUESTION:

I’ve been working on an e-commerce idea for almost ten years, and we finally started the web devolopment in India.  I have thought of every aspect, bought research reports, and conducted numerous surveys on the validity of this concept.  I have a clear vision of how it should work.  I understand what market segment we will service.  I know the market cap of this industry exceeds $20 billion annually.   My problem is the leg work.  How do I begin the actual implementation of this big, complex undertaking?  I am still trying to organize a million thoughts and possibilities.  There are so many directions I can go.  It’s a big challenge for me, and I need guidance on what to do first.   If you can help me with a step-by-step plan, that would be great.

ANSWER: Read More...

What’s the best way to find a biz dev person who will work on commission?

QUESTION:

I started a web design and internet marketing firm in 2009 and have come to the point where I would like to grow the business so I decided that I need to hire someone whose job would be to acquire new clients.  What are the best steps to find and get this person on board with the fact that I would like them to be paid on performance/commission, since I can’t afford to pay a salary yet?

ANSWER: Read More...

Do I need product liability protection insurance?

QUESTION:

If I am planning on starting a company under the liability protection of a LLC or a corporation, do I really need product liability insurance initially to get my product off the ground? I don’t care if my company is small and gets sued and I feel there is always time to purchase insurance when there is a tangible company to protect. Am I leaving myself open for liability or am I fully protected by the LLC/Corp structure.

ANSWER: Read More...

Ed Fu at Rustic Canyon Ventures

Ed Fu

Ed Fu

Ed Fu works with seed and early stage consumer web and clean technology companies.  Prior to joining Rustic Canyon in 2010, Ed was an investor at Technology Crossover Ventures, where he focused on investments in the Internet and software sectors.  Before TCV, Ed worked at Jefferies & Company, where he advised technology startups, helping several grow from single digit revenue companies to successful publicly listed industry leaders.

Ed grew up in a family of entrepreneurs in Taiwan, where he witnessed the rise of the technology industry by touring semiconductor fabs with his father.  He discovered his passion for technology building computers from spare parts found in Taipei’s bustling electronic markets. Read More...

My prototype will be ready in two weeks… what should I do next?

QUESTION:

My prototype will be ready in two weeks… what should I do next?  Create a website and start selling?  File for patent, and then wait a year for the patent to be granted?  Look for investors?  Look for someone who has contacts in the retail sporting goods industry and license the product?

ANSWER: Read More...

What is shadow stock and how does it work?

QUESTION:

I run a design firm, and I don’t want to go to all the trouble of giving out stock options to my employees and contractors.  I’ve heard people talking about “shadow” stock, where you promise to give people working for you a bonus equal to a percentage of the sale price of your company if it is acquired while they are still employed.  Is this what shadow stock is all about?  Can shadow stock be as simple as a bonus agreement tied to the milestone of selling the company within a given time period?

ANSWER: Read More...

David Feinleib, Investor & Entreprenuer

David Feinleib

David Feinleib

Dave Feinleib is the Managing Director of The Big Data Group, a provider of strategic consulting and advisory services. He is an active investor and the founder of multiple tech startups. David founded onDevice (acquired by Keynote Systems), Consera Software (acquired by HP), Likewise Software (acquired by EMC) and Speechpad, the leading provider of crowdsourced transcription and captioning services.

David was a General Partner at Mohr Davidow Ventures, where his investments included Infusionsoft, which raised $54M from Goldman Sachs earlier this year, doxo, and VirtuOz, which was acquired by Nuance. David began his career at Microsoft. He holds a BA from Cornell University and an MBA from Stanford. He is an avid violinist and two-time Ironman finisher. Read More...

Peter Craddock, Director at Shoreline Ventures

Peter Craddock

Peter Craddock

Peter spent over twelve years with Kidder, Peabody and DLJ, most recently as a vice president in the corporate services division. During that time he assisted in originating investment banking transactions in the public and private markets with companies such as Qwest Communications International, Somatogen, IVAC Medical Systems (now Alaris), Spectranetics, IMSI, Triad and others.

Since 1989, he has been, individually and through SVP I and II, an early stage investor in numerous successful seed and early stage companies, including CV Therapeutics (CVTX), Chili!Soft, Speedchain Networks, ARYx Therapeutics, Lifeline Technologies, Overread, Hall-Kinion (HAKI), Cambric, Z-force (now Attune Systems) and others. Read More...

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