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What’s more important, revenue or users?

QUESTION:

My startup has a site, and we need to get funding. What’s more important, revenue or users? Should we make our site free, and thereby gain more users, or should we start charging for the service and focus on revenue?

ANSWER: Read More...

How to Get Turned Down for a Bank Loan

Pam Hedblad

Pam Hedblad

by Pamela Hedblad at Abbott, Stringham & Lynch

If you are a female business owner planning to secure a bank loan in 2011, steer clear of these common mistakes or risk being turned down.  In my role as a Principal at Abbott, Stringham & Lynch, a Silicon Valley accounting firm, I serve a number of women-owned businesses.  While banks offer loans tailored to women owners, I see applicants turned down due to mistakes that could have been avoided.  The following is my list of top mistakes made by women-owned businesses when applying for a bank loan. Read More...

Is Your Company Website Socially Optimized?

Nicholas de Wolff

Nicholas de Wolff

by Nicholas de Wolff, founder of deW Process

I disagree with the contention that social media is “…just a plural term for any online vehicle that allows for, and encourages, interaction” (see one of my previous postings on Social media for details).  Additionally, I predict that business websites will soon be far less crucial to a brand’s marketing strategy and market engagement than one might think (but more on that in a later post). Read More...

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