Don’t miss JHTC Speed Networking 2018 on August 14, 6:30 PM – 9:00 PM.
Networking can be one of the most powerful and productive activities an individual can do to launch and manage their career. Building an interconnected group of relationships with others is at the core of a person’s effectiveness both personally and professionally.
To be effective at your job, manage your career, and find new opportunities, it’s not just what you know and what you can do, but also who you know.
Interested in using tech for joy, wellbeing and mental health? Join our partners at the 2018 Transformative Tech Conference on 11/9 & 11/10 in Palo Alto. You’ll find AI, Augmented Reality, Blockchain, Neurotech, and Biotech for mental health, wellbeing, and joy.
Transformative Technologies are medically and scientifically validated technologies that support mental health, emotional wellbeing and human flourishing.
Register: https://ttc2018.eventbrite.com
Developers have revolutionized the way people live and interact with virtually everyone and everything. Where most people see challenges, developers see possibilities. That’s why David Clark Cause is launching Call for Code alongside Founding Partner IBM. This multi-year global initiative is a rallying cry to developers to use their skills and mastery of the latest technologies, and to create new ones, to drive positive and long-lasting change across the world with their code.
The inaugural Call for Code Challenge theme is Natural Disaster Preparedness and Relief.
You can find more information here.
Katapult Ocean is an Ocean Impact Tech Accelerator based in Oslo, Norway. Their focus is broad, and includes transportation, aquaculture, fishing, energy, ocean health and new cutting edge projects related to the ocean.
They are looking for the 12 best startups globally to participate in their program that starts in January 2019. They provide a three month, hands-on program with global mentorship, access to pilot customers, investor network, demo day, partner services and offer $150K investment for each attending startup.
For more information and to apply, please go here.
Review: After hanging out with Michio Kaku in Malaysia, I was excited to read his latest book: The Future of Humanity: Terraforming Mars, Interstellar Travel, Immortality, and Our Destiny Beyond Earth.
It’s all about how we could eventually colonize other planets. Naturally, a lot of it is speculation. No one can know for sure. But it’s fascinating to read about the ideas and physics behind the theories. If you’re a Sci-Fi buff or an Elon Musk fan, you’ll love it!
The Fourth Age by Byron Reese is a philosophical exploration of questions like can machines become conscious? What happens when robots can perform most work better than humans? And how will humans and ultra-smart AI coexist?
Reese is a good writer, and the book is thoughtfully put together. If you’re interested in these types of questions, it’s well worth the read.
Rating: ★★★★
Review: Never Split the Difference by Chris Voss, a former international hostage negotiator for the FBI, is an amazing book. It dives deep on how to negotiate deals using techniques that actually work. You’ll find it invaluable.
Rating: ★★★★★
Before forgoing venture capital, I want you to honestly ask yourself these questions:
• Do you like the idea of living off of rice and beans for years?
• Do you mind slaving shoulder-to-shoulder with underpaid, sweaty teammates in a space far too small?
The startup Juicero proved this. In 2016, they launched a high-tech juicing machine. It was a marvel of engineering, complete with a camera to scan QR codes on packs of juice and an internet connection to verify if each pack had expired or not. The company’s founder, Doug Evans, compared himself to Steve Jobs and touted that his juice press wielded four tons of force.
Juicero also solved the problem that plagues so many juicers–preparation and maintenance. Juicing machines are notoriously painful to maintain. Users have to prepare the fruits and vegetables, a time-consuming task, and the machines need to be cleaned regularly, which nobody likes doing.
With the promise of solving these problems, Juicero raised a whopping $120 million and was off to a running start–only to stumble right out of the gate. First, they priced their machine at a ridiculously high $700, later dropping it to $399. But that was just the beginning.
Here’s a quick overview of the marketing strategies you should have on your hit list:
• Search Engine Optimization – Make sure your websites and apps are optimized for search engines. Hiring an expert isn’t cheap, but it can pay dividends over the life of your company. A good example of this is LinkedIn. When LinkedIn was just beginning, all of its profiles were private. This limited people’s ability to find other people, especially when searching on Google. As soon as LinkedIn made the profiles public and optimized them for search engines, organic traffic took off.
• Search Engine Marketing – This is where you buy ads on search engines, like Google and Baidu. The reason it works so well is that when people search, they aren’t just typing in keywords, they are letting you know their intent. What they’re searching for is what they want, and if you offer it to them, you can acquire customers that convert. It’s easy to get started on search engine marketing, but it’s hard to master. It’s worth the investment to bring on an experienced consultant to help you set up your initial ad campaign.
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