Book Reviews

Thinking Fast and Slow — By Daniel Kahneman

Review: Does our intuitive judgment work? What is intuition? How can we best solve problems? These are some of the questions answered in THINKING FAST & SLOW. It’s an interesting but not exciting read. Lots of information to digest. Would have been perfect at half the length.

Rating: ★★★★

Speaking the Language to Succeed in Silicon Valley

Review: If you like Make Elephants Fly, we think you might also like another book that sheds light on how Silicon Valley works, Valley Speak: Deciphering the Jargon of Silicon Valley by Rochelle Kopp and Steven Ganz. Where Steve Hoffman’s book shows you how you can innovate like the best of those who came before you, Valley Speak gives you a grasp of the ‘lay of the land’: the techniques, assumptions, and jargon that you will need to navigate.

Black Edge by Sheelah Kolhatkar

Review: Black Edge is a shocking book about the excesses and corruption that pervade Wall Street’s largest hedge funds and investment banks. It’s a meticulously researched and well told story of greed and power.

Rating: ★★★★★

The Book of Mistakes

Review: My friend, Skip Prichard, just launched his new book called: The Book of Mistakes. You’ll love it and learn a lot.

Maybe you’ve heard one of these:

“You need to work harder!”

“The secret is getting more education. Go back to school.”

“Just be a suck-up at work to get ahead.”

  • But then you see that someone who doesn’t work as hard gets that management job.
  • You don’t have the time or money to get another degree.

Divergent by Veronica Roth


Review: I just read DIVERGENT by Veronica Roth. If you like HUNGER GAMES, you will enjoy this book. It has the same blend of fantasy, action and suspense.

It’s well written, although the ending is a bit predictable. The most interesting part is the dystopian world the author creates. I wish she had gone even further, but that is what sequels are for.

Rating: ★★★

How Google Works by Eric Schmidt and Jonathan Rosenberg

Review: How Google Works, by Eric Schmidt and Jonathan Rosenberg, is must read for every aspiring entrepreneur. It’s a well documented account of exactly how Google was born what makes it so valuable. It’s full of useful tips and practical advice. Big thumbs up!

Rating: ★★★★

Gone Girl by Gillian Flynn

gone girl

Review: Gone Girl by Gillian Flynn is one of the most entertaining novels I’ve read this year. It’s about an American couple who have the perfect marriage, until it isn’t.

As the back story unravels, the reader is treated to a rollercoaster ride of deception, murder and double crosses. It starts slow but gradually becomes a wild tromp with too many twists and turns to count.

Rating: ★★★★★

Start, Love, Repeat by Dorcas Cheng-Tozun

start love

Review: Okay, if you’re doing a startup AND you’re married, you MUST read this book: Start, Love, Repeat by Dorcas Cheng-Tozun. It could save you a lot of grief.

Even if you aren’t married but have a boyfriend or girlfriend, this book may make the difference between a lasting relationship and another breakup.

It provides practical tips and strategies from top experts and dozens of entrepreneurial couples on how to keep your relationships strong while pursuing a startup.

When Breath Becomes Air by Paul Kalanithi

When Breath Becomes Air by Paul Kalanithi

Review: I just read the book WHEN BREATH BECOMES AIR by Paul Kalanithi. It’s the true story of a brilliant neurosurgeon who discovers he has lung cancer. He was only 35 years old. He wrote down his experiences and thoughts as he looked death straight in the eyes.

You can’t live without dying, and Paul takes you as close to death as you can come in a book. It’s a profoundly deep story that both engages and enlightens. It’s not depressing. It’s a brave, bold attempt to make sense of a life cut short and dreams lost.

Discontent and its Civilizations by Moshin Hamid

discontent and its civilization

Review: DISCONTENT AND ITS CIVILIZATIONS is a series of essays and diary entries by the writer Moshin Hamid that describe his life and growth a novelist, philosopher and parent.

What makes Hamid unique is his perspective as a creative, open-minded Pakistani artist and writer. He has a brilliant mind, and his thoughts give you insight into what it’s like to be Pakistani in the modern world, where Islamic fundamentalism and Western ideals clash and often turn violent.

How to Get Filthy Rich in Rising Asia by Mohsin Hamid

how to get filthy rich in rising asia

Review: How to Get Filthy Rich in Rising Asia by Mohsin Hamid is a clever book. It’s written like self-help book, but it’s actually a novel. It takes place in some unknown Southeast Asian country, where two young people are struggling to rise up the social ladder and make their fortunes. The world is a harsh place, and this book doesn’t paint a pretty picture. It’s brutally honest.

Conscious Capitalism by John Mackey

conscious capitalism 2

Review: I just finished reading CONSCIOUS CAPITALISM by John Mackey. Mackey is the founder of Whole Foods Market, which Amazon purchased. He truly wants to do good things in this world and believes capitalism is the best way to accomplish this.

The book goes into detail on why creating value for all stakeholders, including employees, management, shareholders and the public, is the right thing to do for business.

The Bell Jar by Sylvia Plath

Bell 2

Review: I just reread THE BELL JAR by Sylvia Plath. It was even more powerful the second time. What a brilliant and tragic story. The fact that it’s based on her actual experience makes it all the more poignant. She captures her emotions and crystalizes them for all to see. Few authors can be this honest and raw in the face of a cruel world.

Rating: ★★★★★

The Glass Castle by Jeannette Walls

glass 2

Review: I just finished reading THE GLASS CASTLE by Jeannette Walls. If you like memoirs, this is as good as it gets. It’s the true story of a girl growing up in America with two wild parents. Her mother is a carefree artist, and her father is philosophical dream and town drunk.

I won’t spoil it for you. Just read it!

Rating: ★★★★★

Titan: The Life of John D. Rockefeller by Ron Chernow


Review: I just finished reading the book Titan: The Life of John D. Rockefeller by Ron Chernow.

John D. Rockefeller was a mystery, even to his closest friends and family. He was a living contradiction: a ruthless oil baron, who amassed an incredible fortune by driving competitors to the point of bankruptcy by any means possible; and a deeply religious man who shunned displays of wealth, went to Church every Sunday, loved his family, and gave away most of his fortune to charity.

Hero of the Empire by Candice Millard


Review: If you liked my previous post about believing in yourself, you have to read the book Hero of the Empire by Candice Millard . It’s the story of how Winston Churchill made his name fighting in the Boer War in Africa.

Churchill was remarkable in that he was utterly convinced it was his destiny to become prime minister of England one day, even though he was only twenty-four years old and had just lost his first election campaign.

Kissinger by Walter Isaacson


Review: Walter Isaacson is a master of the biography. He wrote Steve Job’s biography. If you like that, you’ll love this!

Just finished reading the biography of Henry Kissinger, who was in charge of American foreign policy under Richard Nixon. Kissinger architected the first meeting with Mao, the thawing of relations between the US and China, and the policy of detente.

Bowling Alone by Robert Putnam


Review: If you live in a society with high levels of social trust, you are more likely to make more money and live a longer, healthier life.

In Brazil, only 10% of people trust each other, while in countries like Norway, it’s 70%. The United States is in-between these two extremes.

If you want to know more about this fascinating phenomena, read the book Bowling Alone by Robert Putnam.

Unfortunately, in the United States, social trust is declining!

Building the Internet of Things by Maciej Kranz


Review: I just read BUILDING THE INTERNET OF THINGS by Maciej Kranz. If you’re a manager in a large corporation thinking of deploying IoT technology, this is book offers a good starting point.

It’s really a beginners guide. It’s not very technical, and it doesn’t go in-depth, but it does offer some good basic advice.

It has a few interesting case studies, but I was expecting more. My main problem is that it felt repetitive. The author says the same things over and over, and halfway through, I started skipping chapters.

Traction by Gabriel Weinberg


Review: Just finished reading TRACTION by Gabriel Weinberg. It’s a very practical book, providing hands-on advice on how to acquire customers. It gives basic advice on SEO, PR, SEM, social networks, funnels, targeting, etc.

Great for a first-time entrepreneur. More experienced marketers can skip it.

Rating: ★★★