How to Run a Successful Kickstarter Campaign & Raise Millions of Dollars

Everyone is talking about raising money on Kickstarter, and why not? Who wants VC money, where you have to give up equity and often control of your company?

But it’s not as easy as it looks to raise money on Kickstarter. There are certain types of projects that raise far more than others.

Here’s my analysis of what makes a good Kickstarter campaign:

1) Projects that are altruistic in nature tend to motivate people to give. This makes sense because people are giving for a cause they believe in.

2) Projects that make your jaw drop because they are so creative, unique and compelling.

3) Projects that feature a new product you really want to own and can’t get anywhere else do extremely well on Kickstarter. The key is that you can’t go to Wal-Mart or Amazon and buy one.

4) Projects that feature a product with a high perceived value. The higher the perceived value, the easier it is to raise a lot of money. You’ll notice that the products in the $20 – $200 range do very well, while 99 cent apps struggle to bring in much money. It’s simply math. If you have 1,000 people giving you $100, you’ve just raised $100,000.

5) Projects that are humorous. If you can make people smile, they just might be inclined to help you out — especially if you have a good video!

My husband, Steve Hoffman, just put up his Kickstarter Campaign. As you can see, he’s trying to raise money around a creative project called the Yumbies.

He’s gotten a lot of support, but it’s harder for him because his lead product is an iPhone app, and Apple won’t even let you distribute the app directly to users outside the App Store. Also, the app itself is a “freemium” product, so it doesn’t have an inherent value.

Despite these limitations, his campaign seems to be taking off — although it’s definitely a lot harder because out of the top 5 items I listed above, he only taps into #5.

See the Yumbies on Kickstarter

Comments & Advice:
  1. Hussein says:

    Great tips, don’t forget to also mention how good the rewards are. People are very giving and do give a lot but they also want to receive cool and unique rewards.

    Hope the campaign goes well on Kickstarter if you decide to expand your fundraising to other platforms as well, make sure to visit

  2. Giles says:

    I am working on a platform to enable promotion of up-and-coming designers, kickstarter campaigns, and Etsy shops. I’d love feedback (as past Kickstarter users) on the site

    Here’s our little intro:
    Consignd translates retail consignment (expert endorsement) online. By replacing physical stores with influencers, we seek to deliver curated taste and expertise without the limitation of location.

    Basically, we want to promote up-and-coming products, brands, and people.
    We are thinking of how to involve Kickstarter campaigns, I’d love your thoughts.

    Give me a shout: [email protected]