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A Thought For Startups…You Don’t Need a Tagline, You Need a Brand Strategy

by Steve Hans

I think its interesting that a lot of startup CEO’s think they need a tagline. I guess having a tagline makes startups feel like they have something “official” that defines their brand. In my experience, the time spent creating a tagline could be spent much more effectively developing more important pieces of the branding and marketing plan.

I’ll bet most people can only remember a handful of taglines, at most, despite millions of dollars of marketing exposure in many cases. In my view, taglines are a legacy of the television-advertising era. “Just Do It” is probably the most memorable tagline in history and it is only relevant because Nike spent hundreds of millions on TV ads that gave it meaning.

When it comes to successful startups, I can think of very few that have had lasting taglines. Go to the homepages of Google, Amazon, Ebay and Facebook and let me know how many taglines you see. Read More...

Traffic Strategies that Work

Suzen Pettit

by Suzen Pettit at Omaginarium

My goal over the next 3 months is to quadruple the traffic to my website and blog to and to grow my list to at least 8,000 strong subscribers. Read More...

Society, Organisations and Economies Reshaped by Mobile

Here’s a fantastic presentation by Alan Moore. It’s his keynote for Blackberry on future trends in mobile.

Also be sure to check out http://www.no-straight-lines.com

The Top Venture Capitalists in the World

Here’s a short analysis of the top VCs in the world…

How to Be the Obvious Choice

Suzen Pettit

by Suzen Pettit at Omaginarium

“This seems like a lot of work for God’s sake. I have a website. I have a Facebook account. I send emails. I am a busy so and so. Why do I also need to be creating all this “content”?” Read More...

From Startup to $1B IPO: Why early Operations strategy matters

by Ram Krishnan, Advisor & Retired Operations Executive

To build a high value company, an entrepreneur must convince investors that the addressed market is large, that the company is capable of meeting market demand and that the profit margin can be maintained regardless of market conditions. In addition to the revenue and profitability requirements, such financially attractive markets are characterized by tough quality requirements and rapidly eroding average selling prices (ASP). A good example of such a market is the smart-phone market where annual volumes are in the hundreds of millions, selling prices erode at 20-25% per year and quality requirements are stringent. Read More...

SHARED, an Innovative Work-space for Creative People, Launches in San Francisco

We just met Marilyn Yu, an award-winning author/artist/designer, and her new creative work-space sounds amazing.

SHARED takes the idea of co-working and applies it to the different types of space that creative people need. It has office space, work space, and a shared work shop with tools and equipment. In addition, SHARED has space for meetings, classes, and events.

SHARED is a space for creative people to work and collaborate together. It is based in the belief that together we can create greater things than we could individually or in isolation. Read More...

Mike Ryan, Chairman of Executive Impact Group

Mike Ryan

Healthcare Startups (Advisor)

Mike Ryan is Chairman of Executive Impact Group www.execimpactgroup.com an international advisory firm based in San Francisco. Mike has more than 35 years experience in advising, investing and leading more than 150 startups including his first he founded in 1974. Read More...

Startup Tools: Visual Website Optimizer is Like a Second Pair of Eyes

This month, as part of our Startup Tools series, we’re covering Visual Website Optimizer.

Visual Website Optimizer makes it easy to A/B test your site. Why should you care about A/B testing? A/B testing (sometimes called split testing) is comparing two versions of a web page to see which one performs best. You can compare two web pages by showing the two variants (let’s call them A and B) to visitors at the same time. Then you can measure what the visitors do on the site with heat maps and conversion goals.

All websites have goals. News sites need users to click on their ads, ecommerce sites need users to buy products, blogs want users to read more, etc. Every website wants visitors converting from just visitors to something else. The rate at which a website is able to do this is the “conversion rate”. Measuring the performance of a variation (A or B) means measuring the rate at which it converts visitors to goal achievers. Read More...