Marketing & PR

A Man Walked Into A Phone Booth

Suzen Pettit

Suzen Pettit

by Suzen Pettit at Omaginarium

An old wise man once said:

‘To love is to suffer.

To avoid suffering one must not love.

But then one suffers from not loving.

Therefore to love is to suffer, not to love is to suffer.

To suffer is to suffer.

To be happy is to love.

To be happy then is to suffer.

But suffering makes one unhappy.

Google Analytics: Optimizing AdWords

This is an excellent video on optimizing Adwords using Google Analytics. Anyone with a website business should know this!

In this tough economy when many advertisers are cutting their online ad budgets, it’s important for all of us to review optimization tactics. What do you do when you start or are handed an AdWords account? Here’s an optimization “how-to” primer for you all.

Getting Your App Out There with App-o-Day

We’ve been exploring all sorts of ways to get our apps on as many iPhones and iPads as possible.

One good platform we found is App-o-Day.   Their model is to offer their users a free app every day.  They do this through their own app, which features a single free app each day.

This will only work if you can make your app free for a few days and then turn it back to paid.  The result is a huge number of downloads in a single day.

What’s in a Name? Naming Your Company

Karen Milde, CEO and Co-Founder, Reframe Marketing Inc.

When naming your company there are a number of things to consider. A name too common and it will be disregarded without a second thought, too original and abstract and the function of the company may be missed. This can be an overwhelming task, as a name is capable of making or breaking a company. Here are a few tips and tricks to get you started.

You Say Campaign, They Say Camp-pain: Keys to Email Marketing

With each day comes new emails marketing random products from floor rugs to prescriptions to spa services 1.) it’s overwhelming. 2.) It’s frustrating. Society has gotten to the point where these generic messages go to a junk folder that you don’t ever look at. As a small business, are you wasting your time, energy and resources for nothing? Can you get ROI out of your email campaigns or should you skip this form of advertising all together?

3 Ways to Create a Marketing Plan on the Fly

Lyne Noella

Lyne Noella

by Lyne Noella, CEO, WavePlay

If you are a CEO managing your startup day to day, it’s time to stop putting out fires or jumping from one perceived opportunity to the next without results. To get organized and grow your business in 2013, create a strategic marketing plan to focus your team on gaining traction and attracting investors.

Tell Your Company Story: 5 Ideas for Content

Lyne Noella

Lyne Noella

by Lyne Noella, CEO, WavePlay

For a startup, as well as an established business, sharing a compelling story is the fastest way to secure funding and attract customers. There are several reasons why storytelling delivers a tremendous advantage. Competition for funding, media attention, partners and customers is fierce–storytelling can help you get noticed and gain visibility. When competitors are offering comparable products and services, the key perceivable difference often comes down to branding, and storytelling is an excellent tool for expressing your brand.

Common Startup Marketing Mistakes

Karen Milde, CEO and Co-Founder, Reframe Marketing Inc.

It’s not uncommon for me to see Founders wearing multiple hats, particularly the sales and marketing hat. A typical situation they would tell me is that they just burned through  a 6 figure marketing budget and need help with fixing their marketing, but now have limited access to funds.

What surprises me is when they tell me they burned through their funds via a bunch of online marketing campaigns and justified the amount spent by saying they needed to stay ahead of the competition and to acquire more customers. I find that Founders sometimes get so caught up with the idea that the more they spend the more customers they will gain that they lose sight of what marketing is all about and that is when marketing mistakes happen.

Smart Startups Sell Benefits, Not Features!

by Karen Milde, CEO & Co-Founder, Reframe Marketing Inc.

I don’t know how many times I have opened a startup company’s website and seen the front page covered with technical information such as how a product/service works on this and this platform, it can do this type of thing, here is a list of things it can do etc… and my cursor naturally goes to click the x button in the corner of my browser.

As the initial management team to the startup, it’s natural to push all the great features available or added to the product/service due to the amount of sweat equity that has been put into getting something off the ground.  However, keep in mind, a majority of customers are not interested in the details, they just want something that will solve their problem. If you want to provide details, just do not put all of it on the homepage. Instead, point them to other sections of the site or create a features section.

Inspiration Breathes Life Into Branding

Karen Leland

Karen Leland

by Karen Leland

One of the first things I do when I start working with new clients on their personal or business brand is to ask them to consider what mood or energy they consciously strive to bring to anything they do. In other words:

What is it that you can be counted on for in terms of your presence? Not what do you do (the description) or even the how (the mechanics) of what you do, but the way you do it.

Marketing isn’t Evil — It’s Good for You

Jeff Goldsmith

Jeff Goldsmith

by Jeff Goldsmith, Marketing Consultant

Have you ever felt distrust for the marketing department? I’ve heard it said that marketing is “evil”, “manipulation”, “spam”, and “the dark side”. Still, everyone expect results, glowing stories in the press, high quality leads, droves of downloads, viral growth. Good buzz early on in a startup can convince investors to fund a project, and perhaps that is manipulation. However, buzz is not marketing’s strongest potential contribution. The greatest good marketing can do is to clarify the core message of a company – and prove it with analytics.

“Ruby Sparks” Reminded Me That Persuasion Marketing Sucks

Karen Leland

Karen Leland

by Karen Leland

“Yup, instead of changing himself, he’s going to try and change her.” That’s what my friend Randy turned to me and said during a pivotal plot point in the new film “Ruby Sparks”.

Now I don’t want to be a spoiler and give the big reveal away, so I’ll stay away from the details, but suffice it to say that the scene that followed was painfully hard to watch.

Why Your Personal Brand Wants You To Take Time Off

Karen Leland

Karen Leland

by Karen Leland

I recently returned from a conference that was wall to wall with smart, successful, type A movers and shakers from the worlds of government, academia, business, entertainment, the arts, sciences, publishing and social profit.

Being around all those high-powered brains made me mindful about how our personal brands, be we small business owners or award-winning academics, can benefit from vacations and time away to rest and renew, regroup and redefine who we are today.

Top Android Market Alternative App Stores

So you’ve submitted your app to Apple’s App Store, Amazon’s Kindle, Barnes & Noble’s NOOK and Google Play… what next?   Is that all you can do?  

Actually, there are a number of other apps stores out there than accept Android apps.  These include…

AT&T App Store

Verizon App Store

Opera App Store




Five Ways to Kill Your Digital Brand

Lyne Noella

Lyne Noella

by Lyne Noella, CEO, WavePlay

Are you trying and failing in your use of social media to get your brand noticed and gain traction in the eyes of the business community potential investors?  Succeeding or failing to leverage your digital brand depends on your approach. The good news is that you have an opportunity to correct what’s not working, starting today. Here are five ways to kill your digital brand–correct any one of these pitfalls and you will begin to see results. Correct all five pitfalls and enjoy the traction that comes from being a digital branding artist.

Marketing Your App: Banner Ads vs. Bots & Human Water Armies

It’s tough to spend 6 months or longer working on an app and have it get buried in the App Store.

As a result, many app developers and startups restort hiring shady companies to boost their app’s ranking by using bots (overseas computers) and human water armies (cheap labor) to download their apps.  Both of the methods distort the App Store rankings, making it even harder for legitimate developers to get their apps into the top 50.

3 Key Steps to Launching Your Brand

by Julie Legrand, Off The Ground

Branding is a very complex challenge. People often mistake a brand for a logo, but it’s much more than that. Often startups think branding is just an annoying thing on their “to do” list so that they just ignore it and push it off until they’re big enough for a full-time marketing team. Big mistake. Yes, branding does cost money, and to do it right, it’s a rather involved process. But it costs a lot more to rebrand later on in the game.

How to Promote Your Event on a Shoestring Budget

Lyne Noella

Lyne Noella

by Lyne Noella, CEO of WavePlay

Whether producing a single event or a series of seminars to raise visibility with customers and prospects, we all need promotions to fill the room, and traditional promotional venues such as advertising can be costly.  I’m going to assume that your topics, speakers, dates, registration fees (if any) and locations are on target. If you want to promote your events on a shoestring budget, consider these five tips:

5 Tips for Creating an Explainer Video

Lyne Noella

Lyne Noella

by Lyne Noella, WavePlay

An explainer video can act as your virtual salesperson, explaining your value proposition, 24 hours a day in any location. Explainer videos share, in clear words and pictures, just what it is you are offering to the marketplace.

Explainer videos are especially helpful if you are a startup with a novel concept, or if what you are selling is at the prototype stage, or if you are selling in wide geographic domestic or international markets, or if you are a service firm “selling the invisible.” Here are five tips for creating an effective explainer video:

5 Tips for Entering the U.S Market

Lyne Noella

Lyne Noella

by Lyne Noella, CEO, WavePlay LLC

If you are a company taking its first steps toward expansion to the U.S. market, check out these five promotional tools to help you succeed, even when you cannot commit to a full-time presence in the U.S.

Branding and promotions will never take the place of interpersonal relationships. However, if you have personnel in the U.S. on a somewhat regular basis, even if it’s one week per month or two, you can leverage promotional tools to establish your brand, raise your visibility, make sales calls more effective, and create an on-going dialogue with clients, prospects and partners.