A great landing page is important to any online business, but when it comes to startups, an outstanding landing page is an especially vital aspect to your budding success. As a fledgling new business in the cutthroat startup industry, it has become increasingly difficult to make a name for your business and to set yourself apart from the competition.
Category: Marketing & PR (Page 2 of 8)
Dave Knox, CMO of Rockfish & co-founder of nationally recognized startup accelerator The Brandery, distills lessons from his seven years as a brand marketer at P&G and his work for some of the world’s largest brands, to show you how to look beyond the first fix years to build a foundation for the next sixty.
Google Ventures Startup Lab shows you how to create innovative product marketing for your startup. This includes positioning, PR and pricing. Adam Gross (Salesforce.com and Dropbox) shares his magic formula for product marketing.
1. Search Engine Optimization & Search Engine Marketing
• Raul Pellerano is the Founder and Chief Consultant, ClickCatalyst
2. Email Marketing
• Amanda Day is a Marketing Coach for VerticalResponse
3. Social Media & Content Creation
• Ana Lucia Novak is the Founder of Novak Media Group and SocialAna
Is SEO (Search Engine Optimization) a mystery to you? Well then, take a look at this presentation by Ryan Spoon of Polaris Ventures.
by Steve Hans
If you think that building a brand today is any less important than it was prior to social media, SEO, or word of mouth marketing, you might be mistaken. The game has changed, and the tools are different, but the need to create a unique, powerful brand has never been more important. Good branding is about breaking through and getting on people’s radar. And, let’s face it, it has never been more difficult to make that happen as people are inundated with virtually unlimited product choice and marketing noise.
by Steve Hans
I think its interesting that a lot of startup CEO’s think they need a tagline. I guess having a tagline makes startups feel like they have something “official” that defines their brand. In my experience, the time spent creating a tagline could be spent much more effectively developing more important pieces of the branding and marketing plan.
Suzen Pettit
by Suzen Pettit at Omaginarium
My goal over the next 3 months is to quadruple the traffic to my website and blog to and to grow my list to at least 8,000 strong subscribers.
Hey ho Suzen!
Why, you might ask, am I focusing on growing my traffic to that extent? And is that even possible?
