Marketing & PR

Email Marketing : Alive and Well

Suzen Pettit

Suzen Pettit

by Suzen Pettit at Omaginarium

You can relax now. All this buzz about blogging. Blah-blah-blah-blah- blogging. Will she never shut up about the many great virtues of  blogging?  

Probably not, but today I will give you all a break and tell you what you’ve been longing to hear for a while now: email marketing is still alive.

How to Get More Media Coverage via Relationship Marketing

Lyne Noella

Lyne Noella

by Lyne Noella, CEO, WavePlay LLC

Are you interested in gaining more media coverage without spending an extra penny? Understanding the basics of relationship marketing can help you reach that goal. I’m going to assume that you know the basics of writing and distributing a news release. If not, have a member of your staff enroll in a local community college to ensure your approach is in line with what editors expect. That being said, the best way to get ink is to invest in quality relationships.

12 Most Relevant Things To Do When Creating an Online Marketing Strategy

Suzen Pettit

Suzen Pettit

by Suzen Pettit at Omaginarium

3 weeks ago I ran a contest asking for great idea’s to help me get my blog onto  12most.com, a website that has taken over my brain. I had to have my blog published there. Why? Who knows; I love the concept and the creativity, and the writers are top notch.  And I got some great responses, although it was hard, wasn’t it, coming up with topics that weren’t  just 12, but 12 MOST….that tripped most people up. I also promised that the winner of my little contest , should it get me accepted into 12most.com would win either a multi page, in depth website analysis, or if the winner could care less about the optimization of their website or a website at all, a 30 minute marketing consultation on the subject of their choice.

6 Free Techniques to Bring Traffic to your Blog

Suzen Pettit

Suzen Pettit

by Suzen Pettit at Omaginarium

A year ago, In February of 2011, I wrote an amazing article titled : “It’s a New Dawn; Protect Your Online Reputation”. It was one of the first blogs I’d written and I was filled with great confidence about the vast value it was going to offer my “online community”. After all, I have awesome services to sell, and I knew people would hungrily sign up for them, and most definately hire me to protect their online reputation. I was targeting a strategic market, offering services at a competitive price and providing interesting content on various platforms. All the stuff the big gun Joe Pulizzi talks about.

LaunchRock – Landing Pages Made Easy & Viral

LaunchRock helps you instantly build a prelaunch landing page and adds all the hooks so that it can go viral.

Here’s some adivce they give on their site:

Five lessons for a friend-fueled viral launch page:

1. Ask for help: Your friends care about you and want to help you succeed.
2. Lines, Not Dots: Share a story line with friends not just a snapshot.
3. Snipers, Not Shotguns: Target small circles of friends with catered emails.
4. Keep it fresh: Continually show your friends how your business works.
5. Don’t be annoying: Be comfortable asking for help, but don’t over do it.

How to Market & Promote iPhone, iPad & Android Apps (Part 5)

Steve Hoffman

Steve Hoffman

by Steve Hoffman, Publisher of Founders Space

Okay, your app is now live.  Here’s what you need to do to keep your app visible and healthy.

Post-Launch Phase – Marketing & Promotion

  • Take advantage of services like TapJoy and Millennial Media to buy installs and boost your app’s rank.  But don’t get carried away.  These guys can cost you a bundle, and unless your app performs, it can be a waste of money.

How to Market & Promote iPhone, iPad & Android Apps (Part 4)

Steve Hoffman

Steve Hoffman

by Steve Hoffman, Creator of Yumby

The day your app hits the App Store, you need to be ready to respond to anything and everything.  This is your biggest single day for marketing and promoting your app, and here’s what you need to do.

Launch Phase – Marketing & Promotion

How to Market & Promote iPhone, iPad & Android Apps (Part 3)

Steve Hoffman

Steve Hoffman

by Steve Hoffman, Publisher of Founders Space

Right before your app launch is the most critical time for marketing and promoting it.  You need to cement all the key relationships and make sure everyone knows your app is about to hit the App Store.   If you do a good enough job and are lucky enough to get on Apple’s radar, the chances of getting featured go way up.

Prelaunch Phase – Marking & Promotion

How to Market & Promote iPhone, iPad & Android Apps (Part 2)

Steve Hoffman

Steve Hoffman

by Steve Hoffman, Publisher of Founders Space

It’s never too early to start marketing and promoting your app.  Ideally, you should begin right when you start development.  As you build out the app, you should be working on marketing and promoting it to all the key influencers, including bloggers, strategic partners, potential users, etc.

Development Phase – Marketing & Promotion

  • Identify your target customer.  Is it Moms between the ages of 35 and 45?  You need to know exactly who will be using your app and why they’ll download it.

LinkedIn Marketing for B2C Companies – The Audiences on LinkedIn that can Double Your Sales

Kristina Jaramillo

Kristina Jaramillo

by Kristina Jaramillo

During a presentation that I was giving at a small business owner’s boot camp, I was asked a very interesting question by one of the attendees:

“I am a real estate agent and I am not sure how LinkedIn can help me since it is a business to business platform and I am targeting consumers and homeowners. Should I be focusing just on Facebook which is more consumer oriented? And, if I should be on LinkedIn, how can I best utilize it to help me obtain more business and clients?”

How to Market & Promote iPhone, iPad & Android Apps (Part 1)

Steve Hoffman

Steve Hoffman

by Steve Hoffman, Creator of Yumby

After doing extensive research and interviewing industry experts, I’ve compiled a list of what you need to do to launch and market a successful mobile app on the iPhone, iPad and Android.

Five Approaches to Acquire a Client

Raj Gavurla

Raj Gavurla

by Raj Gavurla of LiiiVEN, Inc.

Entrepreneurs have an idea they research and chisel into service and product.  To make a significant difference in the marketplace acquiring a client is needed.  Why a client?  To help them, gain revenue, and find new ways to apply service and product.

There are five approaches to acquire a client:

  1. You call on them, answer their questions, demonstrate the usefulness of your service and/or product, and give them the information needed for them to make a buying decision.

How do I make my next press release a success?

Naomi Kokubo

Naomi Kokubo

Question: I’m running a startup and I haven’t had much luck with press releases.  What do I need to know before I do my next press release?  I need this one to be a success.

Answer by Naomi Kokubo, Editor of Founders Space

The first thing to know is that most press releases get ignored or lost in the noise.   There are so many startups competing for the attention of top bloggers and journalists that they simply ignore the majority of press releases and inquiries.

Why You Must Create Your Facebook Business Page Today

Suzen Pettit

Suzen Pettit

by Suzen Pettit at Omaginarium

Don’t Have a Facebook Business Page? Why You Must Suck It Up & Create Your Facebook Business Page Today

If kids, soon-to-be-adults and millions of not-so-young adults are your future audience, then you need to have a Facebook Business Page as you need to be where your audience is. And, today, our children, teens, young adults and even older adults like my former room mates and my ex (who deny they are addicted to Facebook) can be found updating their profile, commenting and changing their status updates regularly.

Using QR Codes For Small Business Marketing

Karen Leland

Karen Leland

by Karen Leland at www.karenleland.com

Seven years ago, entrepreneur Rico Elmore was on vacation when he failed to find a pair of sunglasses that would fit on his not-so-small noggin. Elmore’s hefty head experience left him with an ah-ha moment, and today he is the proud proprietor of Fatheadz Eyewear www.fatheadz.com , a company that makes oversize sunglasses and extra wide eyewear for folks with large heads.

How a Marketing Plan Can Save Your Firm from Making These Costly Errors

Daniela Baker

Daniela Baker

by Daniela Baker at CreditDonkey

Every business, large or small, needs a marketing plan to avoid making costly errors. Unfortunately, all too many business operate their marketing on a fly-by-the-seat-of-their-pants sort of method. They don’t have much of a plan in place, and if they do, they don’t really follow it. While this might seem to make your business’s marketing techniques more flexible, it actually can cost you a ton – both in extra money spent and in opportunities missed – in the long run. Here are just a few common mistakes businesses make and how they can be avoided with a good marketing plan.

How does a foreign company get help launching a product in the United States?

Soody Tronson

Soody Tronson

by Soody Tronson, Founder of Soody Tronson Law Group

QUESTION: I am based in Australia & have a business that I am passionate about. I want to find a VC that has experience in taking a product & selling it succesfully via infomercials throughout the U.S.  It is difficult to find anyone in Australia that has this experience & not sure as to where to start looking in the U.S.?  Your help is greatly appreciated!  Glen Pattison

Tetris Blocks: 7 tips for Marketing a Startup

Richard Hsu

Richard Hsu

by Richard Hsu at One Page Blog

If you were like me, you probably played the video game Tetris from the 80′s, so when well-known CEO Jae Chung of goBalto presented his 7 tips for marketing a startup company on 5 four-square colored blocks, I couldn’t resist from posting it.

Publish your work in Digital-format

Fanny Tham

Fanny Tham

by Fanny Tham of [email protected]

If you want to be a published writer, you don’t have to face rejection from publishers anymore. User-Generated Content is the key product of the internet age and you can join in the bandwagon by publishing your own work.

WHAT

Publish your own work. It doesn’t have to be an epic bestseller because the mode of self-publishing is best suited to limited, niche editions. You can write about anything. Truly anything.

WHERE

1) Createspace

Does Your LinkedIn Profile Summary Sound Like a Lame Author’s Bio At the Back of a Book?

Kristina Jaramillo

Kristina Jaramillo

by Kristina Jaramillo

Many LinkedIn professionals simply copy their bios from their website or the back of their book. And believe me you can tell. For example, I recently spoke to Ted Gee about changing his LinkedIn profile. I told him that his summary read like a back flap of a hard cover book. His exact response was, “You nailed it! That is exactly what I did”.

Why Your LinkedIn Profile Should Not Sound Like an Author’s Biography…