by Karen Milde, CEO & Co-Founder, Reframe Marketing Inc.I don’t know how many times I have opened a startup company’s website and seen the front page covered with technical information such as how a product/service works on this and this platform, it can do this type of thing, here is a list of things it can do etc… and my cursor naturally goes to click the x button in the corner of my browser.
As the initial management team to the startup, it’s natural to push all the great features available or added to the product/service due to the amount of sweat equity that has been put into getting something off the ground. However, keep in mind, a majority of customers are not interested in the details, they just want something that will solve their problem. If you want to provide details, just do not put all of it on the homepage. Instead, point them to other sections of the site or create a features section.
