Category: Marketing & PR (Page 5 of 9)

by Lyne Noella, WavePlay

An explainer video can act as your virtual salesperson, explaining your value proposition, 24 hours a day in any location. Explainer videos share, in clear words and pictures, just what it is you are offering to the marketplace.

Explainer videos are especially helpful if you are a startup with a novel concept, or if what you are selling is at the prototype stage, or if you are selling in wide geographic domestic or international markets, or if you are a service firm “selling the invisible.” Here are five tips for creating an effective explainer video:   Read more...

by Lyne Noella, CEO, WavePlay LLC

If you are a company taking its first steps toward expansion to the U.S. market, check out these five promotional tools to help you succeed, even when you cannot commit to a full-time presence in the U.S.

Branding and promotions will never take the place of interpersonal relationships. However, if you have personnel in the U.S. on a somewhat regular basis, even if it’s one week per month or two, you can leverage promotional tools to establish your brand, raise your visibility, make sales calls more effective, and create an on-going dialogue with clients, prospects and partners.   Read more...

by Suzen Pettit at Omaginarium

You can relax now. All this buzz about blogging. Blah-blah-blah-blah- blogging. Will she never shut up about the many great virtues of  blogging?  

Probably not, but today I will give you all a break and tell you what you’ve been longing to hear for a while now: email marketing is still alive.   Read more...

by Lyne Noella, CEO, WavePlay LLC

Are you interested in gaining more media coverage without spending an extra penny? Understanding the basics of relationship marketing can help you reach that goal. I’m going to assume that you know the basics of writing and distributing a news release. If not, have a member of your staff enroll in a local community college to ensure your approach is in line with what editors expect. That being said, the best way to get ink is to invest in quality relationships.   Read more...

by Suzen Pettit at Omaginarium

3 weeks ago I ran a contest asking for great idea’s to help me get my blog onto  12most.com, a website that has taken over my brain. I had to have my blog published there. Why? Who knows; I love the concept and the creativity, and the writers are top notch.  And I got some great responses, although it was hard, wasn’t it, coming up with topics that weren’t  just 12, but 12 MOST….that tripped most people up. I also promised that the winner of my little contest , should it get me accepted into 12most.com would win either a multi page, in depth website analysis, or if the winner could care less about the optimization of their website or a website at all, a 30 minute marketing consultation on the subject of their choice.   Read more...

by Suzen Pettit at Omaginarium

A year ago, In February of 2011, I wrote an amazing article titled : “It’s a New Dawn; Protect Your Online Reputation”. It was one of the first blogs I’d written and I was filled with great confidence about the vast value it was going to offer my “online community”. After all, I have awesome services to sell, and I knew people would hungrily sign up for them, and most definately hire me to protect their online reputation. I was targeting a strategic market, offering services at a competitive price and providing interesting content on various platforms. All the stuff the big gun Joe Pulizzi talks about.   Read more...

LaunchRock helps you instantly build a prelaunch landing page and adds all the hooks so that it can go viral.

Here’s some adivce they give on their site:

Five lessons for a friend-fueled viral launch page:

1. Ask for help: Your friends care about you and want to help you succeed.
2. Lines, Not Dots: Share a story line with friends not just a snapshot.
3. Snipers, Not Shotguns: Target small circles of friends with catered emails.
4. Keep it fresh: Continually show your friends how your business works.
5. Don’t be annoying: Be comfortable asking for help, but don’t over do it.   Read more...

by Steve Hoffman, Publisher of Founders Space

Okay, your app is now live.  Here’s what you need to do to keep your app visible and healthy.

Post-Launch Phase – Marketing & Promotion   Read more...

• Take advantage of services like TapJoy and Millennial Media to buy installs and boost your app’s rank.  But don’t get carried away.  These guys can cost you a bundle, and unless your app performs, it can be a waste of money.

by Steve Hoffman, Creator of Yumby

The day your app hits the App Store, you need to be ready to respond to anything and everything.  This is your biggest single day for marketing and promoting your app, and here’s what you need to do.

Launch Phase – Marketing & Promotion   Read more...

by Steve Hoffman, Publisher of Founders Space

Right before your app launch is the most critical time for marketing and promoting it.  You need to cement all the key relationships and make sure everyone knows your app is about to hit the App Store.   If you do a good enough job and are lucky enough to get on Apple’s radar, the chances of getting featured go way up.

Prelaunch Phase – Marking & Promotion   Read more...