Category: Marketing & PR (Page 7 of 9)

Marketing as an Experiment

Karen Janowski

Karen Janowski

by Karen Janowski of Traction Team

It’s practically a cliché to say that many startup CEOs are skeptical of marketing spending.  To some, it’s a mysterious black box, voodoo laced with inscrutable jargon, or just a grand experiment.  Well, I’m here to tell you that at least part of your marketing should be an experiment! Read More...

Using an eBook to Build Your Brand

Karen Leland

Karen Leland

by Karen Leland at www.karenleland.com

By now almost everyone has heard of Amanda Hocking, the 26-year-old novelist who was rejected by dozens of New York publishing houses. Not one to give up, Hocking decided to go the entrepreneurial route and self published an eBook instead. Read More...

How do I market to homeowners?

QUESTION:

I want to market to homeowners in a specific town about my curbside recycling business.  How should I go about this? The only thing I can think of is door hangers and standing on corners with signs. The town has rules about signs being put up. Any suggestions?

ANSWER: Read More...

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